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31 Hetero Jobs

Group Product Manager/International Marketing Manager - SEA

10-20 years

₹ 15 - 30L/yr

Hyderabad / Secunderabad

5 vacancies

Group Product Manager/International Marketing Manager - SEA

Hetero

posted 13d ago

Job Role Insights

Flexible timing

Key skills for the job

Job Description

Job description:


Job Type: Individual Contributor


Key Responsibilities:

1. Brand Leadership & Strategic Influence:

  • Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
  • Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
  • Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.

2. Market & Competitive Intelligence:

  • Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
  • Provide strategic recommendations to affiliates and leadership based on data-driven insights.

3. Product Launches & Lifecycle Management:

  • Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
  • Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
  • Support local affiliates in implementing best practices for product lifecycle management.

4. Stakeholder Engagement & Cross-Functional Collaboration:

  • Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
  • Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
  • Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
  • Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.

5. Performance Monitoring & Best Practice Sharing:

  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills:

  • Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.
  • Expertise in brand strategy development and execution in the Cardiovascular, Diabetes, and Neuro-Psychiatry therapeutic areas.
  • Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
  • Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
  • Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).


Employment Type: Full Time, Permanent

Read full job description

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Top Hetero International Marketing Manager Interview Questions

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What people at Hetero are saying

International Marketing Manager salary at Hetero

reported by 6 employees with 10-15 years exp.
₹13.6 L/yr - ₹21 L/yr
14% more than the average International Marketing Manager Salary in India
View more details

What Hetero employees are saying about work life

based on 3.3k employees
51%
62%
45%
98%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Hetero Benefits

Submitted by Company
Employee Friendly Policies
Personal Development and Training
Reward and Recognition
Recreation and Sports Events
Unique Benefits
Health/Life/Medical Insurance
Submitted by Employees
Job Training
Health Insurance
Soft Skill Training
Free Transport
Cafeteria
Free Food +6 more
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Hyderabad / Secunderabad, Telangana Office
Headquarter
Floor 9-11, Tower 30, RMZ Nexity, Sy. No. 83/1, Knowledge City, Raidurg, Hyderabad - 500081, Telangana, India Hyderabad / Secunderabad, Telangana
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