HealthAsyst - Director - Marketing (14-17 yrs)

Job Family: Sales & Marketing, Division - Products/IT Services

Internal Interface s: Marketing, BD, Sales, CSMs, Product Management, Delivery Managers and top management

Reporting to CEO

Direct Reports: Yes, External Interfaces Partners, Customers, Analysts, Vendors

Location : Bangalore, India

Job Description:

Role Summary:

- HealthAsyst is a leading technology company headquartered in Bangalore, India, with a focus on the US healthcare market through its product and services portfolio. Our IT Services division partners with leading ISVs, Medical Clearing Houses, Payment Solution Providers, and Medical Device Manufacturers to tackle challenges in product engineering, digital transformation, and digital engineering. Our Product division collaborates with top EHR vendors to deliver innovative SaaS-based patient engagement solutions to US healthcare providers.

- We are looking for a dynamic, entrepreneurial Marketing Leader to shape and execute marketing strategies that drive growth across both our IT services and product divisions. This role is key to connecting our business strategy with impactful marketing execution, expanding our customer base in the US healthcare market. You will be responsible for leading all B2B marketing efforts, including strategy development, brand building, growth marketing, lead generation across digital and offline channels, and customer success marketing.

- The ideal candidate is intellectually curious, driven, and passionate about marketing and business growth. Success in this role requires exceptional attention to detail, a strong sense of quality, and the ability to clearly communicate our value proposition to engage our target audience.

Roles & Responsibilities:

- Develop and execute strategic marketing plans for HealthAsyst' s products and IT services, tailored to the US healthcare market

- Collaborate with cross-functional teams to refine product positioning and messaging based on market insights and customer feedback

- Craft strategic value propositions that differentiate HealthAsyst in the IT Services market

- Leverage a variety of marketing channels, including email, webinars, events, digital marketing, social media, and content marketing, to generate leads and engage potential customers

- Monitor industry trends, competitive landscape, and regulatory changes to adjust marketing strategies as needed

- Develop go-to-market strategies for new market segments and offerings

- Own and build the HealthAsyst brand and the branding architecture

- Execute effective branding strategies to differentiate HealthAsyst among its target market

- Drive employer branding initiatives to position HealthAsyst as an employer of choice, enhancing talent acquisition and retention

- Lead, mentor, and develop a high-performing marketing team

- Manage and optimize the marketing budget to drive higher ROI

- Oversee all marketing communications, ensuring consistent, clear, and compelling messaging across all channels and collaterals.

- Critical Success Factors for the role

- Strategic mind-set with strong business acumen

- Analytical skills combined with creativity and effective storytelling

- Highly organized with the ability to manage multiple priorities effectively

- Strong interpersonal skills to work collaboratively across teams

- Exceptional leadership and team management abilities

- Prior experience in the US healthcare technology market is a plus

- Qualification: MBA from a premium institute and excellent academic results