HDFC Bank - Relationship Manager - Sales - Rural Banking Group Working Capital (1-11 yrs)

Job Name - PA (Business Unit) : Relationship Manager - Retail Agri

Job Title :(Job Name) - Relationship Manager

Business Unit (PA) : Retail Agri

Team : (Sub team in the PA) : Agri Sales Team

Reports to (job) : Cluster Head / Circle Head

Location of role : Karnal, Panipat, Kurukshetra

Job Function : Sales

Role Type: Individual Contributor

No of direct reportees : NIL

Travel Required: Extensive (commute to source / service his portfolio)

Job Band Range : E1 - E4

Job Purpose

Acquisition, enhancement and retention of customers by providing best possible services and being the dedicated point of contact for customers of Agri sector.

Job Responsibilities (JR) : 6 - 8 Areas

Actionable (4-6)

- Sourcing and Business Generation

- Business scoping of geographical market for farming and rural community

- Sourcing proposals from individual farmers / Co-operative societies / Rural Mandis & Markets / Kissan Clubs / Farmer Producer Organizations etc.

- Conducting marketing activities for generating new business

- Work on productivity benchmarks

- Market Update and Change in Product / Processes

- To keep an update with respect to market requirement, competition and customer banking behavior.

- To understand the changing dynamics in the market and propose amendments in various product offerings.

- To keep abreast of changes in State Government laws and policies.

- Relationship Building and Maintenance

- To liaison with new and existing customers for relationships.

- To be in touch with agro centers /rural mandis / Rural markets / Kisan clubs for maintaining and deepening existing relationships.

- Addressing complaints received from customers within stipulated TAT.

- Delinquency / Rotation & Recovery / Housekeeping

- To work towards minimal delinquency in portfolio.

- Follow-up with customers for recovery.

- To monitor rotation of accounts

- To avoid dropping of limit in customers' account, ensure submission of documents like LAD, CAM, etc.

- To support legal and remedial team for legal actions

- To work towards keeping Housekeeping parameters under control.

- Farmer Education and Capacity Building

- To conduct village level farmer meetings and educate farmers on various products offered by bank

- To make farmers aware of various aspects of banking and keep them informed about tools and technology for improving farm production.

- To educate farmers about debt waivers, crop insurance & government subsidies.

- Increased penetration and cross sell

- Cross sell of other assets and liability products

- Promotion of digital platforms like NetBanking, Mobile Banking, PayZapp, Insta Alert, Smart Buy, Chillr, etc.

- Training and Development of SO/HBL

- To utilize the sales resources (HBL/SO) for optimal sales support.

- To groom supporting staff and enhancing their skills by imparting regular trainings for better customer relationship dealing.

- To monitor performance and counseling them for delivery

- Relationship with Retail Branches and Other Stake holders

- Liaise with Credit to ensure timely decisioning of proposals & closure of Housekeeping items.

- To coordinate with Remedial team for NPA cases and work towards recovery of the same

- To coordinate with the local Operations team for disbursement

- Liaise with RBB team for activation of branches for KGC business & for providing best services to customers

- To liaise with Business Correspondents (BC's) for new & existing customer relationships

- Others

Any other task assigned by seniors from time to time.

Educational Qualifications

Key Skills

- Graduation (preferably Agri Business)

- Post-Graduation MBA (preferably Agri Business)

- Sales and Influencing Skills

- Banking Product & Process Knowledge

- Planning and Organizing Skills

- Communication

- Knowledge of Competition & Current trends in financial Industry.

Experience Required

- Minimum experience of 1-3 years in a similar role or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, etc.

- Preferred from Banking / Financial Services.

Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)

- Customers

- Credit

- Branch Banking

- Operations

- Farmers

- Agro Centres/ Rural mandis / Rural Markets / Kisan Clubs

- Business Correspondent

- Senior Leaders from Product/Sales

- Audit

- HR