The Media Development Director is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
Job Description :
JOB SUMMARY:
The role of the AVP/VP role is to be the day-to-day overseer on media issues for assigned brands, including accurate budget control and flow of media activity. The role will require to develop and maintain a strong knowledge of clients business and apply media understanding accordingly, to help deliver against the clients needs/objectives.
KEY RESPONSIBILITIES:
Manage day-to-day client interactions for campaign execution
Responsible for understanding client s marketing objectives/goals and agency deliverables
Should have the ability to contribute to key strategic recommendations based on client s brief and challenges
Should have the capability to design integrated 360-degree campaigns
Should be enthusiast in data mining to arrive at media platform and innovations
Day-to-day liaison with clients on Campaign updates / optimization / delivery
Responsible for contributing ideas to grow the client s business
Pro-actively providing the clients marketing plans with the greatest amount of value-ad
Develops comprehensive agendas for weekly client planning/status meetings.
Format and prepare weekly performance reports for clients
Track, analyze and summarize program results and progress
Identify incremental business opportunities
Provide clients with budgetary updates
Research and prepare materials for client presentations and engagements
Oversee management of Ad campaigns as required across various ad platforms
Monitor progress of campaigns using various reporting tools
Oversee financial discipline of the accounts handled
PROFILE REQUIREMENTS:
12+ years of agency experience
Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
Results-driven professional
Data interpretation and a good presenter
Strong Business Acumen
Strategic Thinker with an aggressive attitude towards implementing new Strategies & processes
PREFERRED SKILLS:
Excellent research and analytical thinking skills
Experience in Tools - GWI, TGI, Reach planner, Market intelligence, Similar Web, Comm score,
Strong presentation skills
Excellent written and verbal communication skills
Prior Experience in handling large Client accounts
Strong time management and speed of delivery
Strong Negotiation skills
Strong relationships in the Industry
About Havas Media Network India
Havas Media Network India is a media conglomerate that operates within a global framework - Mx - to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks - Havas Media, PivotRoots and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).
For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.
About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You - Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
For more information, visit https://in.havas.com/ and follow Havas India on social media.