Digital Designer

The Digital Designer transforms abstract ideas, written content, and data into compelling digital assets that enhance the user experience, drive engagement, and support TraceGains overall goals . This role is responsible for creating diverse high-quality designs that uphold the look and feel of the TraceGains brand. They use leading design techniques and best practices to highlight key takeaways and simplify complex concepts. From interactive web pages to motion graphics to campaign development to infographics, they create designs and videos for a wide variety of digital media to increase awareness and demand for TraceGains brand and solutions in the marketplace.

Essential Duties/Responsibilities:

• Working with our digital marketing to design and implement visual stories for awareness, conversion, engagement

• Support the creation of optimized digital collateral including landing pages, interactive web assets ( ebooks , reports, graphs, etc.), animations, banners, videos, templates , and more

• C ollaborate with colleagues across teams, sharing and drafting ideas from conception via moodboards , storyboards, wireframes, etc. to achieve end results that elu cidate the TraceGains narrative and further the evolution of the brand

• Devise and deliver next-level visuals to be used across the TraceGains website (including all proprietary subdomains), emails, blogs, and social media channels , as well as tradeshows and events

• Embrace A/B testing when d esign ing and build ing landing pages that boost both conversions and on-page engagement , depending on the goal

• Craft product visuals and videos that convey not just the features of our solutions, but the impact they can have on various audience segments; translate the practical functionality into bigger picture benefits through videography and motion graphics

• Prepare files from design drafts to final versions including but not limited to color correcting, retouching, resizing, and reformatting for optimal web and mobile experiences

• Balance multiple projects to support both the sales and marketing organizations, while meeting all deadlines and job expectations

• Ensure images and video render correctly across all digital devices and channels

• Other duties as assigned.

Minimum Job Requirements:

• Bachelor s degree in graphic design and/or related studies

• Minimum 3+ years in graphic and/or digital design role

• Good foundation in design fundamentals, methodologies, and techniques (typography, color theory, illustration, layout, best practices)

• Software fluency in the latest graphics and business programs: Adobe CS ( After Effects, Premiere Pro, InDesign, Photoshop, Illustrator, XD, etc. ) and Microsoft (Word, Outlook, PowerPoint, etc.)

• Web design and development experience (specifically working with WordPress, Divi, HTML5, Unbounce , and Hubspot )

• Video editing, animation, and motion graphics experience bonus if you ve worked on product illustrations in the SaaS space before

• A portfolio that will be assessed on creative excellence, storytelling, problem solving and technical mastery

• Passionate about staying up to date with latest design trends

• Must have a strong eye for visual composition with creative thinking skills, accuracy, and attention to detail

• Deadline-oriented, able to work collaboratively with marketing colleagues

• Food Beverage and Supplements industry interest a plus, but not required

• Ability to be a positive team player, willing to grow and change