Content Editor

As the Content Editor, you contribute to added customer value, a strong brand and increased sales by ensuring customer-relevant content execution for all local activities. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work and are responsible for creation of local content in email, push, social and hm.com and coordination with production teams to execute all local activities.

You have strong commercial focus and are insight- and data-driven with proven ability to drive results and work towards goals. You are a structured Content Marketer with excellent knowledge of how to create compelling digital content for media channels and websites. You can write copy as well as create layouts based on brand identity guidelines and have worked in retail or creative agencies with creation of marketing content for digital channels.

Key responsibilities

• You create master briefs for email, hm.com teasers, push and social for all local activities (full price deals) based on global guidelines, templates and brand identity.

• Create variations of copy and content to enable AB tests in email, push and hm.com while conducting analysis on how the local content performs for different customer target groups and visualize learnings in a shareable platform.

• Closely collaborate and serve as the point-of-contact for Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice.

• Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities.

• Based on customer insights and data, secure that the content created is what the customer wants and what create the best effect towards the set KPIs.