Trade Marketing Manager (Modern Trade) - RPSG (FMCG Division)

Job Summary

We are looking for a dynamic Trade Marketing Manager Organized Trade to drive brand visibility, category growth, and sales performance across modern trade, e-commerce, and key account retail channels. This role will focus on developing and executing trade marketing strategies, ensuring strong in-store activation, and collaborating with sales and marketing teams to enhance brand presence and consumer engagement.

Responsibilities:

Operational Level:

- Manages Trade Intervention/Market activation for Brand/CategoryRegion/Depot/Account Wise target setting

- Trade scheme design and setting. Competition tracking.

- Work with the HO Trade Marketing, Marketing, Finance & Supply Chain for smooth closures of Organized Trade Business

- Facilitate inputs in line with regular requirements & Facilitates execution and assess results of Trade Marketing initiatives.

- Liaison with KAMs/ MT/ Insti & ECOM for business drive

- Forecasting accuracy enforcement by working closely with region and other functions

- Managing 3P merchandising operations for Modern Trade and SSS/LMT.

Customer Level:

- Work with the MT Head to prepare JBP and activity calendar for key accounts for the category

- Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade.

- Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category.

Finance Level:

- Responsible for delivering Trade Marketing objectives within the stipulated budgets

- Plan secondary sales in line with Trade Marketing initiatives and AOP budgets.

- Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic.

People Level:

- Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants.

- Lead all launch / re-launch activities as HO FPR for field team - executives and managers.

Strategic Level:

- Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences.

- Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives.

- Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement

Education & Skill Sets Required:

- MBA or equivalent

- 3-8 years of managerial experience in FMCG sales/customer marketing / consumer marketing / channel activation/ Modern Trade

- Must have been part of regional/national teams involved in new category launches/brand extensions

- Non-tech start-up experience would be an added advantage

- Consumer & customer-centric approach.

- Proactive, self-starter with hands-on approach to the business

- Great interpersonal skills and gravitas with the ability to influence internal stakeholders at different levels as well as external partners and customers / buyers

- Great commercial acumen and the ability to translate brand strategies into a tangible commercial advantage with a strong understanding of shopper marketing, visibility programs and

- Strong analytical skills. Ability to use and interpret customer data and drive value by adding insights to strengthen relationships with customers.