Marketing Specialist

Role & responsibilities -

1. Planning and Execution

▪ Develop and execute comprehensive marketing plans to promote Groupsoft offerings

▪ Align marketing campaigns with business objectives, including visibility, engagement, lead generation, new offering launch, and brand building

▪ Work closely with leadership team and sales to ensure marketing initiatives support the overall goals

2. Marketing Data

▪ Ensure upkeep and integrity of CRM records

3. Content

▪ Collaborate with leadership and subject matter experts to create compelling marketing content that differentiates Groupsoft and communicates its thought leadership

▪ Maintain a repository of marketing content that includes presentations, infographics, blogs, case studies, whitepapers, brochures, videos, etc.

▪ Develop and manage email and social media campaigns to engage with prospects and existing customers

▪ Update, enhance and manage the company website and any landing pages

4. Visibility and Leads

▪ Implement targeted organic and paid digital marketing campaigns to create visibility, engagement and generate leads

▪ Maintain an event calendar and support online or other events that Groupsoft may organize or participate in

5. Market Research

▪ Conduct research on industry trends, target companies, and audience to ensure focused messaging and to identify new opportunities

▪ Analyze and report findings to refine marketing strategies

6. Performance Analysis

▪ Leverage the marketing automation tool stack to optimize and gain campaign insights

▪ Measure and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance

▪ Track metrics such as lead conversion, customer engagement, website traffic, and ROI on marketing activities

Preferred candidate profile -

▪ About 3 to 5 years of proven experience in B2B marketing, preferably within the IT or enterprise software space, selling into North America and Asia

▪ Understanding of SAP solutions, services, and industry trends a definite plus

▪ Proficiency in digital marketing tools and platforms

▪ Excellent written and verbal communication skills. Ability to grasp Groupsoft offerings

▪ Strong project management skills, with the ability to manage multiple campaigns and deadlines

▪ Experience with event marketing, webinars, and partnership marketing is a plus

▪ Data-driven mindset, with the ability to analyze performance metrics and optimize strategies accordingly

▪ Bachelors degree in Marketing, Business, or a related field