Video Marketing Specialist

Job Overview

As a Video Marketing Specialist at LezDo TechMed, you will play a critical role in driving the companys brand visibility and client engagement through impactful video content. Your focus will be on crafting videos that communicate the value of our services to diverse audiences such as legal professionals, healthcare providers, and insurance companies. You will collaborate closely with the marketing team to create compelling visual narratives that enhance customer acquisition and retention strategies.

Key Responsibilities

Video Content Creation

• Strategy Development: Plan and execute a video marketing strategy aligned with LezDo TechMeds business goals.
• Promotional Videos: Develop high-quality promotional videos, explainer animations, and service walkthroughs.
• Social Media Content: Produce engaging short-form videos optimized for platforms like Instagram, LinkedIn, and YouTube.
• Customer Testimonials: Create video case studies and client testimonial videos to build credibility.

Brand Building

• Ensure all video content aligns with LezDo TechMeds branding guidelines, maintaining consistency in tone, style, and messaging.
• Use video storytelling to highlight the companys mission, values, and expertise in medical record review and related services.

Audience Engagement

• Craft videos with strong calls to action (CTAs) to drive website traffic, inquiries, and lead generation.
• Develop interactive video formats such as polls, Q&A sessions, and webinars to boost audience participation.

Event Coverage

• Cover key company events, webinars, and conferences.

• Produce pre-event promotional teasers and post-event highlight reels.

Optimization and Analytics

• Optimize videos for search engines (YouTube SEO, metadata, tags, and thumbnails) to maximize visibility.
• Track video performance metrics, including views, watch time, engagement rates, and conversions, and refine strategies accordingly.

Collaboration

• Work with content writers, graphic designers, and social media teams to integrate video content into larger campaigns.
• Collaborate with subject matter experts to ensure accuracy and relevance in technical video content.

Trend Awareness

• Stay updated with the latest video marketing trends, tools, and techniques.
• Experiment with emerging formats like augmented reality (AR) and live streaming to stay competitive.

Preferred Skills

• Proficiency in video editing and production tools (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Strong storytelling and creative thinking abilities.
• Knowledge of digital marketing and SEO principles.
• Familiarity with social media platforms and their specific video requirements.

Competency Attributes Required

Elements

Competency Attributes

Details

Skills

Technical Proficiency

Expertise in video production, editing tools, and optimization techniques.

Creative Thinking

Strong ability to conceptualize and create engaging visual content.

Communication

Exceptional skills in presenting ideas effectively through videos.

Knowledge

Marketing Strategies

Comprehensive understanding of video marketing strategies and their impact on lead generation and brand building.

Video Trends

In-depth knowledge of current trends in video production and digital marketing.

Traits

Quality Driven

A commitment to producing high-quality, impactful videos that align with brand standards.

Collaborative

Strong ability to work within cross-functional teams to achieve shared objectives.

Motives

Results-Oriented

Passion for achieving measurable outcomes through video marketing efforts.

Creative Innovation

Dedication to continuously improving and innovating content to stay ahead of market trends.

Why This Role Matters at LezDo TechMed

Effective video marketing is crucial to simplifying and promoting complex services like medical record reviews. By creating visually engaging content, the Video Marketing Specialist will strengthen the company’s online presence, attract new clients, and communicate its value proposition to a broader audience.