GrowthJockey - Director - Digital Marketing (7-10 yrs)

About the job:

Company Details:

GrowthJockey is a leading venture architect that specializes in building technology-led digital startups for large enterprises.

At the forefront of innovation, we leverage AI, machine learning, and digital transformation to drive measurable success for businesses of all sizes.

We have built our proprietary AI infrastructure, intellsys.ai, a groundbreaking AI AdTech platform uniquely engineered with over 100 proprietary artificial intelligence models.

It democratizes advanced AI tools for marketing optimization, helping businesses-from startups to global enterprises-enhance their digital marketing performance with precision and efficiency.

With a strong background in incubating ventures, we've successfully launched over 25+ ventures for Fortune 500 companies, reaffirming our commitment to technological evolution and industry leadership.

Our mission is to empower businesses with cutting-edge strategies, ensuring they stay ahead in a competitive digital landscape.

Join the Quest at GrowthJockey:

Are you ready to revolutionize digital marketing with data-driven strategies? Your journey begins here at GrowthJockey .

As an Associate Director - Digital Marketing, you will be an architect of high-impact digital campaigns, working closely with industry pioneers from Microsoft, Uber, PayPal, Airtel, Jio, and more.

You will lead innovative, AI-powered marketing initiatives and gain unparalleled recognition in our fast-growing ecosystem , fostering continuous personal and professional growth.

Key Responsibilities:

- Lead and strategize comprehensive digital marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, and programmatic advertising.

- Optimize advertising ROI using AI-driven insights, data analytics, and automation to maximize campaign effectiveness.

- Develop and implement full-funnel marketing strategies across search, display, video, social, and performance marketing.

- Analyze consumer behavior and trends to create audience-specific, hyper-personalized marketing campaigns.

- Own the marketing P&L by efficiently allocating budgets, improving cost-per-acquisition (CPA), and scaling paid media strategies for optimal business impact.

- Collaborate with cross-functional teams including content, design, product, and data analytics to ensure seamless campaign execution.

- Test and refine ad creatives through A/B testing, ensuring high engagement and conversion rates.

- Track, measure, and report performance of digital marketing campaigns, providing insights and actionable recommendations for continuous improvement.

- Stay updated with digital marketing trends, platform updates, and emerging advertising technologies to maintain a competitive edge.

- Develop automation strategies and workflows to improve marketing efficiency, including integration with CRM systems.

Requirements:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- 7+ years of experience in digital marketing, with a proven track record of managing large-scale ad campaigns across multiple platforms.

- Expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic advertising.

- Strong proficiency in Google Analytics, Google Tag Manager, and marketing attribution models.

- Deep understanding of audience segmentation, bidding strategies, and conversion rate optimization (CRO).

- Experience with marketing automation platforms, CRM tools, and ad tech integrations.

- Analytical mindset with strong problem-solving skills and a data-driven approach to decision-making.

- Ability to lead and mentor a team, fostering collaboration and innovation.

- Strong communication and presentation skills, with the ability to articulate marketing strategies and performance insights to stakeholders.

Nice to Have:

- Certifications in Google Ads, Meta Blueprint, and other ad platforms.

- Experience with AI-driven marketing tools and predictive analytics.

- Knowledge of SEO, email marketing, and content strategy.

- Familiarity with CDPs (Customer Data Platforms) and first-party data strategies.

- Experience in managing international campaigns and multilingual advertising strategies.

Ready to Join Us?

If you are passionate about driving high-performance digital marketing campaigns and want to work in a fast-paced, innovative environment, apply now! We can't wait to welcome you to our team and embark on this journey together.

Let's build something extraordinary!