Marketing Lead - Internet/Online (4-8 yrs)

Responsibilities:

- Lead the Marketing vertical, supervising and mentoring the teams to build a world-class organization.

- Managing the entire marketing for end to end.

- Plan the Social Media calendar in accordance with our content guidelines. It is important to publish consistent

- communication across all channels. We publish content on Facebook, Instagram, Twitter, Linkedin, and Youtube

- Product pre-agreed Social Media dashboard outlining its performance periodically.

- Use Social Media to build relevant virtual community.

- Write, edit, and proofread marketing content and materials, collateral and copy across all digital platforms.

- Work closely with the marketing, design and editorial teams to drive distribution and amplify results from content.

- Coaching and inspiring the growth and development of other team members by providing consistent feedback, training and growth opportunities

Requirements:-

- Experience: 4-7 years of experience in B2B and Social Media Marketing

- Undergrad/MBA in marketing from premier colleges and universities

- Leadership: Prior experience in leading a team of 5+ people, including but not limited to video editors, designers, marketing strategists etc.

- Strategic: You can put a product vision & multi-year strategy that everyone can rally behind

- Execution: You can break down strategy into well prioritized quarterly roadmaps & demonstrate executional excellence

- Business Acumen: Strong understanding of social media marketing and how to effortlessly utilize these concepts throughout various forms of outreach

- Technical Proficiency: You can participate with different teams to work in collaboration

- Relevant experience determining a target audience and developing unique marketing campaigns to capture their attention

- Strong understanding of social media marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach

- Has keen eye for design and creative judgment and able to direct and guide internal stakeholders for good design and creative development of content and strategies

- Has done webinars, events, round table conferences etc.

- Has worked with influencers and celebrities & building a long term relationship with creators & partners

- Be comfortable with both creative and business dimensions of marketing- building a long term relationship with creators & partners

- Knowledge of how top social networks operate eg. Instagram, Youtube, Tik Tok, etc

Must haves:

- Fun personality: People love working with you

- Exceptional problem-solving skills based on 'first principles' thinking

- Brainstorm new and creative growth strategies

- Effective written and verbal communication skillsLooking forward to hearing from you soon.