Senior Manager - Growth Marketing - Internet/Online (4-10 yrs)

Senior Manager Growth Marketing - Gurgaon

Responsibilities :

- Own entire lifecycle of all marketing campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization

- Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics

- Plays a major analytical role in tracking and monitoring program performance against the business's overall goals and objectives.

- You will also be responsible for weekly/monthly/annual policy and quote forecasts for all of the business's products, and evaluate scenarios for ROI performance.

- Collaborates with senior leadership in order to define strategic objectives, marketing budgets, and success metrics.

- Experience in a Performance Marketing mandate of a known consumer brand is a must.

- Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization

- Should know how to scale a brand and should have managed large budgets and indirect capacity.

- Responsible for day-to-day performance marketing on Google and Manage web analytics and tag manager - Implementation and analysis,

- Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, and Perfect Audience.

- Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns) Form Leads, Audience Targeting, and Conversion Optimization for Google Ads.

- Manage Text, Display, Video ads for all the platforms.

- Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences.

- Establish processes for monitoring, measurement, and optimization of performance

- marketing metrics that correlate to business research competition, investigate and set benchmarks, and deliver on strategies for improvement while maintaining the market leadership position.

Qualifications, Skills and Competencies :

- UG/PG in marketing or a related field

- Experience in setting up and optimizing Google AdWords campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing.