Digital Marketing Specialist - Online/Internet (2-6 yrs)

Job Description :

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities :

- Plan and execute all digital marketing activities, including SEO/SEM and display advertising campaigns

- Plan and boost presence on social channels through paid promotions (Facebook, Linkedin, Twitter)

- Launch optimized online adverts through Google Adwords, Facebook, LinkedIn etc. to increase company and brand awareness

- Identify trends and insights, and optimize spend and performance based on the insights

- Measure and report performance of all digital marketing campaigns & assess against goals (ROI)

- Analyze web traffic metrics and suggest solutions to boost conversion and improve engagement

- Work with internal & external teams to create landing pages, add tracking tags and drive lead generation through marketing automation

Requirements :

- 2+ years of working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, display advertising campaigns

- Diligent and analytical in identifying target audiences and devising digital campaigns that deliver the best ROI

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Heatmaps, Pop Up notifications)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Salary Offered : 16-23 LPA