Vice President - Brand Marketing (8-12 yrs)

VP - Brand Marketing

We are seeking a dynamic and visionary Brand Lead to spearhead the development and execution of our brand strategy. The ideal candidate will ensure that our brand resonates with our target audience, drives engagement, and builds lasting customer loyalty.

Key Responsibilities:

Brand Strategy & Development:

- Develop and execute a comprehensive brand strategy aligned with business goals.

- Define brand positioning, voice, and messaging across all channels.

Marketing Campaigns:

- Plan and oversee innovative marketing campaigns to build brand awareness.

- Collaborate with creative and content teams to deliver impactful campaigns.

Customer Insights & Market Research:

- Conduct research to understand customer needs, market trends, and competitive landscape.

- Use insights to refine strategies and optimize brand performance.

Cross-Functional Collaboration:

- Work closely with product, sales, and other departments to ensure consistent branding.

- Align internal and external stakeholders with brand objectives.

Digital & Social Media Presence:

- Lead digital marketing initiatives, including social media and influencer collaborations.

- Monitor online reputation and foster a strong digital presence.

Brand Metrics & Analysis:

- Track and analyze brand performance metrics (e.g., brand equity, awareness, engagement).

- Provide actionable insights to improve effectiveness.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred).

- Experience: 6+ years in brand management or marketing, preferably in Fintech industry.

- Proven track record in developing and executing successful brand strategies. -Strong understanding of branding principles and marketing tools