Manager - Marketing (4-6 yrs)

Manager - Marketing

Job Description:

- We are seeking a highly motivated and results-driven Marketing Manager to join our team.

- As a Marketing Manager, you will be responsible for developing and executing effective marketing strategies to increase brand awareness, drive lead generation, and boost customer acquisition and retention.

- You will work closely with cross-functional teams including sales, product, and design to ensure alignment of marketing initiatives with overall business objectives.

- The ideal candidate will have a strong background in digital marketing, brand management, and customer engagement, and will be able to drive marketing campaigns across various channels to maximize impact.

Key Responsibilities:

Marketing Strategy Development:

- Design and implement comprehensive marketing strategies that align with the company's business goals.

- Develop a deep understanding of target audiences and create personalized marketing approaches to increase engagement and conversions.

- Monitor and evaluate the success of marketing campaigns and adjust strategies accordingly.

Campaign Management:

- Plan, execute, and oversee marketing campaigns across digital (social media, email, SEO, PPC, etc) and traditional (events, print, etc) channels.

- Ensure all marketing efforts are measurable and aligned with the broader business and sales objectives.

- Collaborate with the creative team to develop content for various platforms (websites, social media, blogs, newsletters, etc.

Brand Management:

- Maintain and strengthen the company's brand presence in the market.

- Develop brand guidelines and ensure consistent messaging across all communication platforms.

- Monitor competitor activities and market trends to keep the brand competitive and relevant.

Lead Generation and Customer Engagement:

- Create and implement strategies to drive lead generation and nurture leads through the sales funnel.

- Develop and oversee customer engagement strategies to enhance retention and foster long-term relationships.

- Use data and analytics to evaluate the effectiveness of marketing initiatives and make data-driven decisions.

Budgeting and Reporting:

- Manage the marketing budget effectively, ensuring optimal allocation across campaigns and initiatives.

- Regularly report on key performance indicators (KPIs) such as ROI, lead generation, customer acquisition, and brand awareness.

- Analyze and present marketing performance reports to senior management.

Collaboration and Cross-functional Leadership:

- Collaborate with sales, product, and design teams to ensure marketing efforts align with business priorities and drive results.

- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and results-driven performance.

Market Research and Trend Analysis:

- Conduct market research to identify new trends, emerging technologies, and customer preferences.

- Stay updated with industry best practices and competitor marketing activities.

Key Skills and Requirements:

- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- MBA preferred.

- Experience: Minimum of 4 years of experience in marketing, with at least 2 years in a managerial role.

- Digital Marketing Expertise: Strong experience with digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing.

- Campaign Management: Proven ability to manage and execute marketing campaigns across various channels.

- Brand Development: Experience in building and maintaining a strong brand presence.

- Data-Driven: Ability to analyze marketing data, generate insights, and adjust strategies for optimal results.

- Communication Skills: Strong written and verbal communication skills, with the ability to present marketing plans and results to senior leadership.