Corporate Brand Manager

Job Title: Manager - Brand Strategy and Corporate Branding

Job Type: Permanent, Full-time

Function: Corporate Brand & Communications

Business: Godrej Industries Group (GIG)

Location: Mumbai, Maharashtra, India

About Godrej Industries Limited and Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

About Corporate Communication

The Corporate Brand and Communications function at Godrej Industries Group manages one of the most extensive PR and Corporate Brand communication mandates in India. Its operational scope includes PR, digital PR, influencer engagement, managing the Masterbrand, creative services, managing key opinion leaders and building communities. They also dabble in research-driven narratives, owned experiential media platforms, measurement, analytics, ORM, crisis management and external brand alliances—all aimed at effectively sharing the Godrej story with over 1.1 billion customers globally.

The team has consistently been the most awarded in the country for excellence in corporate communications and branding. Godrej Industries has won prestigious accolades, including the Diamond SABRE Award for Reputation Management and Company of the Year. Ranked #1 in a row for six years in Reputation Today’s Top 30 Communications Teams in India, the team is also listed in Exchange4media’s Top 25 Brands with Best In-House Communications Professionals 2024. They have also been recognised as the best communications team in Asia Pacific by PR Awards Asia powered by PR Week Asia and Campaign Asia-Pacific.

In the last 18 months, the team has secured over 60 national and international awards from platforms such as Fulcrum, IPRCCA, PR Awards Asia, Sabres and Campaign India PR Awards to name a few.



About the role

As the Manager - Brand Strategy and Corporate Branding, you will be a key player in shaping and executing Godrej Industries Group’s corporate brand strategy. Your role will focus on driving a compelling brand presence across various mediums, contributing to broader strategic initiatives and creating content that aligns with the brand’s core purpose and values. You will work on crafting impactful campaigns and initiatives that foster meaningful engagement with both internal and external stakeholders, helping elevate the Godrej brand to new heights.

Key responsibilities:

1. Brand strategy and campaign development

- Collaborate with cross-functional teams to develop and execute high-impact campaigns that amplify the Masterbrand’s purpose, vision and values
- Contribute to the creation of strategic initiatives that strengthen brand equity, build stakeholder trust and elevate Godrej’s reputation
- Partner with creative agencies and internal teams to craft integrated brand campaigns across all communication channels, ensuring maximum impact and engagement

1. Cross-functional collaboration

- Work alongside business units to align their branding initiatives with the overarching Masterbrand narrative, ensuring consistency in messaging and tone
- Partner with traditional and digital PR teams to coordinate integrated campaigns, reputation management strategies and media outreach efforts

1. Content creation and messaging

- Lead the development of corporate campaigns and Masterbrand initiatives, ensuring alignment with the overall brand strategy
- Maintain consistency in messaging, tone, and style across all communication touchpoints, reinforcing the Godrej brand’s values and vision

1. Analytics and performance optimisation

- Monitor, analyse, and report on the performance of brand strategy initiatives, tracking key performance indicators (KPIs) to assess the impact of campaigns
- Provide insights and recommendations for continuous improvement, optimising brand strategies based on performance data

1. Innovation and trends

- Stay ahead of emerging trends, insights, platforms, and tools to enhance the Masterbrand’s visibility and engagement across different channels
- Experiment with new formats and strategies to continually evolve the brand’s communication approach, ensuring it resonates with modern audiences

Who are we looking for?

Experience:

• 6-8 years of experience in brand strategy, corporate branding initiatives, events management either with the agency sector or corporate
• Proven ability to lead multi-channel campaigns that drive brand equity and engagement
• Experience working on brand refresh projects would be an advantage
• Strong understanding of brand strategy, campaign planning, marketing and content creation

Skills:

• Excellent collaboration skills to work across diverse teams and external agencies
• Deep understanding and connections in the agency sector
• Strategic mindset with creativity and attention to detail
• Team player
• Strong analytical skills to measure campaign effectiveness and optimise performance
• Ability to manage multiple projects and meet deadlines in a dynamic environment

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Trust based sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

https://www.godrejcareers.com/benefits/


An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!
We look forward to meeting you.