Global Lead-Consumer, Market and Digital Analytics/Lead Analytics CMI

JOB DESCRIPTION

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Global Lead – Consumer, Market and Digital Analytics

Godrej Consumer Products Limited (GCPL)

Mumbai, Maharashtra, India

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Job Title: Global Lead – Consumer, Market and Digital Analytics

Job Type: Permanent, Full-time

Function: Marketing

Business: Godrej Consumer Products Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

https://www.godrejcp.com/

About the role

As a Global Consumer, Market, and Digital Analytics Lead, you will define and execute strategies that integrate consumer behaviour, market trends and digital analytics. This global role is pivotal in leveraging data to drive growth and innovation for our Personal Care and Home Care business. The role requires an individual with strong leadership capabilities, a passion for analytics and expertise in navigating the rapidly evolving digital and market landscape.

Key Responsibilities

- Analyse consumer behaviour, market trends and competitive dynamics globally to identify key growth opportunities

- Develop advanced models and frameworks to decode consumer preferences, purchasing behaviours and category dynamics

- Conduct global market sizing, segmentation and forecasting to inform and shape strategic business decisions

- Track and optimise KPIs for marketing campaigns, e-commerce platforms and social media engagement to maximise ROI

- Perform A/B testing, user behaviour analysis, and conversion rate optimisation to boost digital performance

- Leverage data science techniques (predictive modelling, clustering, regression analysis) to generate actionable insights

- Collaborate with cross-functional teams in marketing, sales, product development and digital to embed analytics into decision-making

- Develop dynamic dashboards and tools to empower self-service analytics for global teams

Who are we looking for?

Education:

• Bachelor’s or Master’s degree in Data Science, Business Analytics, Marketing, Economics, or a related field

Experience:

• 6+ years of experience in Business/Market or digital analytics, with a proven track record of managing global analytics programs
• Expertise in integrating consumer, market and digital analytics to drive strategic business outcomes
• Experience in the FMCG industry or leading analytics firms like Fractal Analytics is highly preferred

Skills:

• Data analysis and interpretation
• Predictive modelling expertise
• Market research proficiency
• Digital analytics tools
• A/B testing skills
• KPI tracking and optimisation
• Dashboard creation
• Consumer behaviour insights
• Strategic thinking
• Trend forecasting
• Cross-functional leadership
• Strong collaboration skills
• Problem-solving mindset
• Clear communication
• Adaptability to change
• FMCG industry knowledge
• Global market understanding
• E-commerce analytics
• Data visualisation skills
• Business acumen

What’s in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners.

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms.

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.