Gloify - Marketing Analyst (5-6 yrs)

- As a Marketing Analyst, you will be responsible for gathering, analyzing, and interpreting data related to our marketing campaigns, customer behavior, and market trends.

- You will work closely with the marketing team to provide actionable insights that optimize marketing strategies and drive business growth.

Key Responsibilities:

- Analyze marketing data to assess the effectiveness of campaigns, customer segmentation, and market trends.

- Monitor and report on key performance indicators (KPIs) for marketing initiatives.

- Conduct competitive analysis to understand market positioning and identify opportunities for growth.

- Provide insights into customer behavior, preferences, and buying patterns using data and analytics tools.

- Collaborate with marketing, sales, and product teams to provide actionable insights that improve marketing strategies and ROI.

- Create and present reports, dashboards, and visualizations that communicate marketing performance and trends to stakeholders.

- Support the development of market research studies and customer surveys.

- Track and evaluate the performance of digital marketing efforts (e. , email, social media, SEM, SEO).