Marketing Executive

Reports to Role (Title): General Manager, Auxilife, India

Role purpose: The primary responsibility of this role is to generate and nurture high-quality leads, leveraging multichannel strategies to drive growth and boost conversions.

Job Description:

• Develop and execute lead generation campaigns through digital marketing, email marketing, social media, and other online platforms.

• Identify new opportunities to generate leads through targeted content, SEO, and paid advertisements.

• Segment and build prospect lists based on industry, geography, and demographics.

• Create and execute email campaigns, newsletters, and drip marketing strategies to engage leads.

• Utilize CRM tools to track leads and ensure timely follow-ups.

• Share qualified leads and insights with the business department to enhance conversion rates. • Collaborate with the marketing team to plan and execute promotional activities.

• Work closely with the business and marketing teams to optimize lead generation strategies and ensure smooth communication.

• Regularly analyze the performance of lead generation campaigns and adjust strategies as needed to improve results.

• Manage the budget for lead generation activities, ensuring cost-effective use of resources. • Conduct market research to stay updated on industry trends and competitor activities.

• Gather and analyze customer feedback to refine lead generation strategies and improve customer engagement.

• Work effectively as a team member.

Requirements:

• Masters degree in marketing, business administration, or a related field, with a background in biological sciences preferred.1 to 3 years of experience in marketing, though freshers with a keen interest in marketing and a positive attitude are welcome.

• Intuitive and insightful, particularly regarding human behaviour.

• Ability to generate revenue by identifying pain points and suggesting suitable services. • Excellent networking skills, written and verbal communication, resourcefulness, and outstanding research skills.

• Self-starter with an independent, problem-solving approach.

• Ability to read, comprehend, and analyze business contracts, including B2B and B2C agreements with governmental and non-governmental stakeholders.

• Proficiency in creating high-quality content for sales and business development.

• Strong customer service skills. • Detail-oriented and an active listener.

• Ability to work under pressure in a relaxed, non-hierarchical start-up environment.

• General IT skills, with previous experience in marketing and sales software being highly advantageous. A zeal for quick learning, implementation, and excellence is essential