Analyst I - Applied Analytics About General Mills:
We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and H agen-Dazs, we ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate
us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in
Consumer + Market Insights (CMI) is General Mills marketing research group. We exist to anticipate, inspire and fuel business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide our global teams to activate behind them through Consumer First strategies and ideas. CMI operates through Segment & OU Support, Foresights, Predictive Analytics and Consumer Relations
Job Overview :
Lead projects with high levels of accountability and ownership through regular updates to stakeholders, follow ups, problem solving, ensuring timely completion with minimal manager intervention.
Responsible for monthly Market performance reporting to the wider team, including deep dives/analysis into share movements.
Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions.
Key Accountabilties :
The person will work with Strategic Insights team working closely across business partners within Strategic Insights vertical and deliver insights.
SME for Strategic Insights
Act as a POC/SME for projects within Strategic Insights Engine
Should be able to identify the micro and macro trends and other economic trends affecting the buyer behavior to analysis and proactively monitor shifts in consumer consumption patterns
Work on multiple high visibility and impactful projects such as Macro Forces, Focus 360(Planning), Occasion insights and Board of Directors questions and ensuring responsibility for reporting and analytics projects
Deliver insights for prioritized consumer cohorts to enhance consumer empathy and illuminate opportunities
Proactively identify key opportunities for team and communicate key findings and provide actionable insights
Research Management & Delivery
Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions.
Responsible for recurring reports/analysis including deep dives/analysis into consumer behaviors
Able to evaluate diverse data sources, including POS data, Panel Data and Consumption Data synthesizing this information to provide detailed analysis and insights, focusing on delivering the complete story rather than just data points
Ability to provide external context using secondary research
Stakeholder management
Understanding stakeholder requirements and suggesting appropriate research methods.
Lead projects with high levels of accountability and ownership through effectively managing conversations and providing regular updates to stakeholders.
Operational Excellence
Being agile and adapt to dynamic business/team environment and continuously work to deliver on priorities.
Technically sound to handle huge data sets, navigate through multiple capabilities and deliver consistent results.
Demonstrates active listening skills in interactions with people at all levels and contribute to project discussion by presenting his/her point of view.
Influence and Impact through storytelling skills by addressing business-related issues through data mining, synthesis, and impactful presentations using charts and graphs.
Minimum Qualifications:
Minimum 2-3 Years of experience in working with Scanner databases like IRI or Nielsen RMS. Experience/ understanding of Panel data is desirable
Understanding of using Social, Secondary and Euromonitor data is desirable but not mandatory
Bachelors/Master s degree in Business/ Statics/Economics
Experience in FMCG/ CPG domain is preferable
Comfort with ambiguity and ability to navigate dynamic project scopes