GenY Medium - Associate Director - Performance Marketing (5-6 yrs)

Job Title: Associate Director - Performance Marketing

Function: Performance Marketing

Location: Bengaluru

About the Company:

- GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

- GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

About the Role:

- This is a leadership role within the performance marketing vertical.

- You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing.

- You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients.

Responsibilities:

- Create and execute strong digital media recommendations with supporting validation

- Develop and execute complex, KPI driven media plans

- Setup, Analyze and optimize campaigns to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

- Manage the testing, QA, QC, and debugging of analytical/tagging code

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths

- Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Takes complete ownership of Media Plans and Projects to ensure timely and in budget delivery

Skills Required:

- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- 5+ years of experience within performance marketing

- Strong quantitative, analytical & mathematical skills

- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel

- Knowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer

- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms

- Clear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking

- Excellent communication skills and ability to present ideas, verbally and in writing