GenY Medium - Associate Director - Performance Marketing (5-8 yrs)

About the Company:

- GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

- GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

About the Role:

This is a leadership role within the performance marketing vertical. You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing. You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients.

Responsibilities:

- Create and execute strong digital media recommendations with supporting validation

- Develop and execute complex, KPI driven media plans

- Setup, Analyze and optimize campaigns to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

- Manage the testing, QA, QC, and debugging of analytical/tagging code

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths

- Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Takes complete ownership of Media Plans and Projects to ensure timely and in budget delivery

Skills Required:

- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- 5+ years of experience within performance marketing

- Strong quantitative, analytical & mathematical skills

- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel

- Knowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer

- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms

- Clear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking

- Excellent communication skills and ability to present ideas, verbally and in writing