B2B Content Writer

As a B2B Content Writer, you will be responsible for creating high-quality written content aimed at business-to-business (B2B) audiences. Your content will play a crucial role in driving brand awareness, generating leads, and supporting the overall marketing strategy for our
clients. You will work closely with the marketing, sales, and product teams to develop content that resonates with target business audiences.

Responsibilities:

Content Creation: Write clear, engaging, and informative content for various B2B channels, including blogs, case studies, whitepapers, email campaigns, product descriptions, and social media posts.
Research & Strategy: Conduct in-depth research on industry trends, competitor content, and customer needs to produce insightful, accurate, and relevant content.
Collaboration: Work with cross-functional teams, including marketing, product, and sales, to align content with business objectives and key messages.
Brand Voice & Messaging: Ensure consistency in tone, style, and messaging across all written materials, adhering to the company s brand guidelines.
Proofreading & Editing: Review and edit content to ensure it is free of errors, aligns with brand standards, and meets high-quality writing expectations.

Knowledge/Skill Set Required:

Education Qualification / Work Experience Required:

Experience: 1+ years of experience writing B2B content or a related field.
Skills: Strong writing, editing, and proofreading skills with a keen eye for detail.
Basic understanding of B2B marketing, sales funnels, and customer personas.
Tools: Experience with LinkedIn Social posting, Google Docs, MS Office, and collaboration tools.
Communication: Excellent verbal and written communication skills.
Education: Bachelor s degree in Engineering preferred