Global Education Group - Manager - Paid Social Media (8-15 yrs)

Job Description:

- We are seeking a talented Paid Social Manager to join our growing marketing team.

- In this role, you will be responsible for strategizing, executing, and optimizing social media advertising campaigns across various platforms to drive customer acquisition, brand awareness, and engagement.

Experience:

- 8-15 years of experience in paid social media advertising, with a proven track record of success in managing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and others.

- Strong experience with ad management platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.) and social media analytics tools.

- Experience with audience targeting, retargeting, and optimization to drive conversions.

- Experience with handling international clients.

Skills & Knowledge:

- In-depth understanding of paid social media advertising strategies and best practices.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent copywriting and creative skills for crafting engaging ads that resonate with diverse audiences.

- Solid understanding of social media platform algorithms, metrics, and KPIs.

- Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

- Familiarity with CRM tools, marketing automation, and other digital marketing technologies is a plus.

Key Responsibilities:

Paid Social Strategy & Campaign Execution:

- Develop and implement paid social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, etc.

- Align social media advertising efforts with overall business and marketing goals, focusing on driving results and meeting KPIs.

- Create compelling ad campaigns that resonate with target audiences and align with the brand voice and objectives.

Campaign Management & Optimization:

- Oversee the execution of paid social campaigns, including budget management, audience targeting, ad creation, and performance tracking.

- Continuously optimize campaigns to maximize performance, including A/B testing, adjusting bids, and refining targeting strategies.

- Ensure ad creatives and copy are optimized to improve CTR, engagement, and conversion rates.

Performance Monitoring & Reporting:

- Use analytics tools (Facebook Ads Manager, Google Analytics) to monitor, analyze, and report on campaign performance.

- Provide actionable insights and data-driven recommendations to improve campaign effectiveness and ROI.

- Prepare regular reports on key metrics such as CPC, CPM, ROAS, CPA, and CTR, sharing results with the wider marketing team and senior management.

Audience & Targeting Strategy:

- Identify, build, and refine target audiences based on campaign goals and customer insights.

- Leverage audience segmentation and retargeting strategies to maximize campaign efficiency and drive conversions.

- Analyze customer behavior and trends to enhance future campaign strategies.

Budget Management & Forecasting:

- Effectively manage and allocate budgets across different platforms to ensure cost efficiency and performance targets are met.

- Monitor and optimize spend in real-time to avoid overspend and maximize return on investment.

- Forecast budget requirements based on previous performance, trends, and growth expectations.

Cross-functional Collaboration:

- Work closely with creative, content, and design teams to develop engaging ad creatives that drive results.

- Collaborate with other marketing teams (CRM, and content writers) to align social media advertising efforts with broader campaigns and initiatives.

- Partner with the analytics and product teams to refine targeting strategies and optimize the customer journey.

Innovation & Platform Expertise:

- Stay up to date with the latest trends and best practices in social media advertising, including platform updates, new ad formats, and features.

- Experiment with new tools, platforms, and tactics to keep the brand ahead of the competition and enhance campaign performance.

- Be proactive in testing new ad creatives, audience segments, and bidding strategies to drive campaign innovation.

Qualifications:

- Bachelor's/Master's degree in a related field.