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54 Friulair Jobs
Demand Generation Executive
Friulair
posted 13hr ago
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Job Description
Demand Generation Executive
Location:
Chennai, TN, IN, 603 002
Req ID: 12537
Current employees:
Job Title
Demand Generation/ Lead Generation Specialist
Location
Chennai, Chengalpattu
About Us
Milton Roy, part of the Ingersoll Rand Group, we are manufactures of controlled-volume metering pumps and equipment that deliver unsurpassed reliability and accuracy in critical chemical dosing applications. Customer segments include Water Wastewater treatment, Industrial, Oil Gas, Fertilizers Chemicals etc.,
Job Summary
The candidate will develop, implement, and manage marketing campaigns promoting the organizations products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality MQLs.
Responsibilities
- Develop demand generation strategies across channels to meet the organizations business goals MQLs, Pipeline Revenue
- Manage and execute both organic inorganic campaigns across various channels, including email, social media, search engines, and display advertising
- Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization s goals (ROI and KPIs)
- Conduct extensive market research (industry, customer competition) and analyze trends to identify new opportunities for lead generation
- Monitor website performance footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up to date with emerging digital marketing trends and technologies
- Hands on experience on tools such as Google AdWords, Keyword Planner, Google Analytics, Google Search Console SEMRush
- Event Management Plan and exhibit at regional events and tradeshows
Basic Qualifications
- 4+ years of experience in demand generation, digital marketing or related field
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Candidates with experience from manufacturing industry are preferred
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Excellent written and verbal communication skills
Travel Work Arrangements/Requirements
Hybrid 3 days work from office
30% travel Events, tradeshows, distributor meetings
Key Competencies
- Brand products positioning
- Lead generation planning execution
- SEA optimizations
What we Offer
We are all owners of the company! Stock options(Employee Ownership Program) that align your interests with the companys success.
Yearly performance-based bonus, rewarding your hard work and dedication.
Leave Encashments
Maternity/Paternity Leaves
Employee Health covered under Medical, Group Term Life Accident Insurance
Employee Assistance Program
Employee development with LinkedIn Learning
Employee recognition via Awardco
Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.
Employment Type: Full Time, Permanent
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