Senior Manager - Trade Sales || Fortis Memorial Research Institute

Role & responsibilities

• Partner with the corporate marketing teams and sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets
• Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the Fortis Hospital Brand
• Identify new markets; new engagements, new specialties and ways to drive future business
• Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus)
• Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved
• Monitor the day-to-day operations of the sales & marketing team so that business and sales practices are conducted with great professionalism and integrity and comply with the Fortis' Code of Conduct, company policies and ethical standards, and local, regional and national law, regulations and guidelines
• Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary
• Gather information related to sales & marketing best practices in the healthcare industry and incorporates into sales & marketing training strategies and programs at Fortis
• Lead the Marketing efforts to Doctors (Doctor Marketing). Guide and direct team members on the right process to be followed for creating a doctors referral base. Define focus areas and ways to ensure greater conversion of doctors and enhanced referrals to Fortis
• Conceptualize and implement various direct sales initiatives to reach customers directly.
• Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively

Preferred candidate profile

Minimum 10 -12 years in sales & marketing (Preferred in Hospital industry)

Interested & Eligible candidates can share their updated resume at uma.mohanta@fortishealthcare.com