Senior Officer Branding

Roles and Responsibilities

• Develop brand positioning strategies for new product launches, ensuring alignment with business objectives.
  
• Manage promotional activities across multiple channels, including digital platforms (Facebook, Instagram) and offline events (roadshows).
  
• Collaborate with cross-functional teams to create engaging campaigns that drive brand awareness and sales growth.
  
• Conduct market research to identify trends, competitor analysis, and customer insights informing marketing decisions.
  
• Analyze campaign performance metrics to optimize future initiatives.
  

Desired Candidate Profile

• MBA/PGDM degree from a reputed institution.
  
• Strong understanding of branding principles, product launch strategies, promotions planning, and execution.
  
• 1-3 years of experience in brand management or a related field.
  
• Proficiency in using social media tools (Facebook Ads Manager) for campaign management.