Associate Director / Director- Marketing Acquisition

Associate Director / Director- Marketing Acquisition

Head of Acquisition
The Director of Marketing Acquisition will be responsible for developing, executing, and optimizing strategies to acquire new players across multiple channels. You will collaborate with cross-functional teams to create innovative campaigns, manage marketing budgets, and utilize data to scale growth efforts effectively. This role requires a strategic leader with deep expertise in performance marketing, digital advertising, and data analytics, ideally within the gaming industry.

Key Responsibilities:
Develop and Execute Acquisition Strategies: Design and implement marketing strategies that drive user acquisition through digital platforms (e.g., Google, Facebook, programmatic, influencers, etc.), social media, app stores, and other performance marketing channels.
Growth Campaign Leadership: Lead cross-functional campaigns from planning to execution, coordinating with creative, product, and data science teams to ensure alignment with business objectives.
Budget Management: Manage large marketing budgets to maximize ROI while optimizing cost per acquisition (CPA), lifetime value (LTV), and return on ad spend (ROAS).
Data-Driven Insights: Utilize data analytics to track and measure campaign performance, make data-backed decisions, and adjust strategies to meet evolving business goals.
A/B Testing Optimization: Implement A/B testing, optimize ad creatives, landing pages, and customer touchpoints to improve conversion rates and overall user experience.
Partnerships Affiliates: Identify and nurture key marketing partnerships with affiliates, influencers, and platforms that align with the gaming audience.
Market Research: Stay on top of industry trends, competitor activities, and consumer behavior to develop innovative growth tactics.
Team Leadership: Lead, mentor, and build a high-performing marketing team, fostering a culture of growth, experimentation, and accountability.

Qualifications:
Bachelor s degree in Marketing, Business, or a related field (MBA preferred).
10+ years of experience in marketing acquisition, with at least 3+ years in a leadership role, preferably in gaming or a high-growth tech environment.
Expertise in performance marketing across various channels, including Google Ads, Facebook Ads, App Store Optimization (ASO), influencer marketing, and more.
Proven track record in scaling user acquisition and optimizing marketing spend to drive growth.
Strong understanding of marketing analytics tools such as Google Analytics, Mixpanel, AppsFlyer, Adjust, etc.
Excellent project management skills and experience handling cross-functional initiatives.
Strong leadership and communication skills with the ability to influence at all levels.
Passion for gaming and a deep understanding of gaming communities and trends.

Perks Benefits:
Competitive salary and bonus structure
Flexible working environment (Work from Home/Remote options available)
Health and wellness programs
Opportunities for career development in a fast-paced, growing company
Exclusive access to gaming-related events and perks