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Marketing Director
T2D2
posted 9hr ago
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Key skills for the job
Job Description
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Run email, performance marketing and web marketing initiatives to design, test and evolve lead nurturing tactics.
- Grow a marketing team from the ground-up, including future hires and marketing staff oversight.
Daily and Monthly Responsibilities
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Includes email campaigns, paid digital advertising, trade show strategy and more.
- Actively manage our paid digital ad platforms and CRM platforms, adjusting based on performance metrics, Google Search and Analytics parameters and more.
- Work with creative team to develop required collateral and graphic design to support marketing campaigns.
- Develop creative briefs and guide creative strategy to meet objectives for all advertising and public- facing communications, including print, digital, and video assets
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor s degree in marketing, business, or related field
- Prior experience in B2B marketing
- Experience working with trade associations and industry conferences
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Experience with HubSpot, Google Analytics, LinkedIn ads, Google Ads, and Facebook Ads platforms
- Previous experience running a marketing team
Preferred Qualifications
- Experience in the real estate, engineering and/or construction industries
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
Employment Type: Full Time, Permanent
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