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24 Omnicom Media Group Jobs

Associate Director Digital Planning

5-8 years

New Delhi

1 vacancy

Associate Director Digital Planning

Omnicom Media Group

posted 20d ago

Job Description

Job Overview:

We are seeking a skilled Digital Media Planner to develop and execute media plans that drive successful digital advertising campaigns. The ideal candidate will have a strong understanding of media channels, audience targeting, and performance metrics, ensuring that each campaign aligns with the client s objectives and maximizes ROI.

Key Responsibilities:

Develop Digital Media Strategies : Create comprehensive media plans that include online advertising platforms such as display, video, social media, search, and programmatic channels.
Campaign Execution : Manage end-to-end campaign execution, including setup, trafficking, optimization, and reporting across various digital platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, YouTube).
Budget Management : Allocate budgets across different channels, optimize for performance, and ensure campaigns are delivered on time and within the designated budget.
Audience Analysis : Analyze target audiences, understand their behaviors and preferences, and identify the most effective media channels for reaching them.
Collaboration : Work closely with the creative, account management, and data analytics teams to ensure alignment of campaign objectives, messaging, and reporting.
Performance Tracking & Reporting : Monitor campaign performance using analytics tools, prepare detailed reports, and provide actionable insights and recommendations for optimization.
Stay Updated : Keep up-to-date with the latest trends, technologies, and best practices in digital media planning, and incorporate these into campaigns to ensure cutting-edge solutions for clients.

Qualifications:

Experience : 4 years plus of experience in digital media planning and buying within a media agency or in-house digital marketing team.
Technical Skills : Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, DSP platforms, and other media planning software.
Analytical Skills : Strong analytical and quantitative skills, with the ability to interpret data and translate it into actionable insights.
Communication : Excellent verbal and written communication skills, with the ability to clearly present ideas and campaign results to clients and internal stakeholders.
Attention to Detail : Strong organizational skills with a keen eye for detail, ensuring accuracy in all aspects of campaign planning and reporting.
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Employment Type: Full Time, Permanent

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92%
71%
82%
Flexible timing
Monday to Friday
No travel
Day Shift
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Omnicom Media Group Benefits

Health Insurance
Work From Home
Soft Skill Training
Job Training
Cafeteria
Team Outings +6 more
View more benefits

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