Associate Director- Product Marketing

Associate Director- Product Marketing As the Associate Director - Product Marketing at Junglee Games, you will play a pivotal role in driving user growth, optimizing engagement, and ensuring strategic alignment across our products. This role requires a creative, data-driven marketer with a strong background in growth experiments, product positioning, go-to-market (GTM) strategy, and customer engagement campaigns. You will lead initiatives to boost user acquisition, reduce churn, and help scale our product offerings.

• Develop, execute, and optimize user growth initiatives to drive conversion , engagement monetisation on the platform
• Collaborate with cross-functional teams to design growth experiments, analyze results, and implement scalable solutions

• Create and execute GTM strategies for new products, features, and campaigns that drive user adoption and engagement.
• Build and manage in-app campaigns to increase user interaction and loyalty.
  Design data-driven lifecycle programs to target and engage users, aiming to reduce churn and maximize long-term engagement

• Partner with Product, Data, and Design teams to ensure alignment on growth and engagement goals.
• Monitor industry trends, competitive landscape, and user insights to inform product marketing strategies.
• Drive alignment on performance metrics, KPIs, and reporting processes to continuously evaluate campaign effectiveness and growth experiments success

• Lead end-to-end in-app campaigns that resonate with target audiences, ensuring strategic timing and relevance.
• Develop messaging, positioning, and content strategy for products across various platforms and channels.
• Oversee creative direction, messaging consistency, and brand voice for engagement initiatives inside the product

• 5+ years of experience in product marketing, growth marketing, or a similar role in the gaming or B2C space while demonstrating strong leadership skills.
• Proven track record in leading growth experiments, with experience in A/B testing and user lifecycle optimization.
• Strong understanding of GTM strategy, customer segmentation, and marketing analytics.
• Excellent analytical, communication, and project management skills.
• Ability to thrive in a fast-paced environment and adapt quickly to change.

• Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
• Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
• In-depth understanding of the gaming ecosystem.
• Competitive compensation and incentives.
• Excellent work environment, great culture, and global exposure.