Flexsin - Manager - Social Media Marketing (5-7 yrs)

Role Overview:

- We are seeking an experienced Social Media Manager to lead and mentor our social media team.

- This strategic role requires a strong background in social media marketing, branding, and content creation.

- The Social Media Manager will be responsible for developing, implementing, and overseeing social media strategies that align with client goals, elevate brand presence, and drive impactful engagement across multiple platforms.

- This individual will guide a team to create cohesive, creative, and brand-aligned content.

Key Responsibilities:

Team Training and Mentorship:

- Mentor and Guide: Provide ongoing training and mentorship to the social media team on best practices, social media trends, and client communication.

- Skill Development: Help team members develop their skills, particularly in managing diverse social media platforms and executing branding initiatives.

- Performance Feedback: Regularly assess team performance and provide constructive feedback to enhance individual and team productivity.

Strategic Planning and Calendar Management:

- Develop Strategies: Create and implement comprehensive social media strategies for clients, ensuring alignment with their business goals and objectives.

- Content Calendar: Oversee the creation and management of editorial calendars to maintain a consistent and timely flow of content across all platforms.

- Adaptable Plans: Adjust strategies based on analytics, trends, and client feedback to optimize performance.

Collaboration and Oversight:

- Cross-Department Collaboration: Work closely with other departments ( content creation, influencer marketing, and paid media teams) to integrate social media campaigns into broader marketing strategies.

- Client Communication: Act as the point of contact for clients, providing regular updates on campaign performance and proposing adjustments when necessary.

- Team Coordination: Ensure that the social media team is aligned on client objectives and strategies, streamlining the implementation of campaigns.

Hands-On Social Media Marketing and Branding:

- Brand Consistency: Ensure that all social media content adheres to client brand guidelines, creating a consistent brand voice across platforms.

- Content Creation Oversight: Guide the team in creating high-quality, engaging, and relevant content that resonates with target audiences and strengthens brand presence.

- Campaign Execution: Execute social media campaigns, including creating posts, analyzing results, and optimizing for engagement and conversion.

- Platform-Specific Strategy: Tailor content and strategies for each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc), taking into account platform algorithms and audience preferences.

Performance Monitoring and Reporting:

- Track Metrics: Monitor key performance indicators (KPIs) such as engagement, reach, conversions, and ROI for each social media campaign.

- Data-Driven Decisions: Use analytics tools (Google Analytics, social media insights, etc) to assess performance and recommend adjustments to strategies.

- Client Reporting: Prepare and present detailed reports to clients on campaign performance, trends, and future recommendations.

Key Skills & Competencies:

Social Media Marketing Expertise:

- In-depth understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc) and their algorithms.

- Proven track record of creating impactful social media campaigns that drive engagement and align with client business objectives.

- Experience with paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads) and optimizing for conversions.

Branding and Content Creation:

- Strong knowledge of branding principles and how to develop and maintain a brand identity on social media.

- Experience in content creation (graphics, videos, captions, and storytelling) that resonates with audiences and reinforces brand values.

- Ability to maintain brand consistency across all social channels, ensuring cohesive messaging.

Leadership and Team Management:

- Proven leadership experience, with the ability to motivate, guide, and develop a team of social media marketers.

- Ability to delegate tasks, prioritize projects, and manage multiple clients effectively.

- Excellent interpersonal skills to foster collaboration and guide a team to success.

Analytical and Data-Driven:

- Strong analytical skills with the ability to track and interpret social media performance metrics (engagement, reach, clicks, conversions).

- Experience with tools such as Google Analytics, Facebook Insights, Hootsuite, Sprout Social, or Buffer to monitor and report on social media performance.

- Ability to use data to make informed decisions and optimize campaigns.

Communication Skills:

- Exceptional written and verbal communication skills, with the ability to craft compelling content and present complex data clearly.

- Strong ability to handle client communication, presenting results, and discussing strategies in a professional and engaging manner.

Project Management:

- Experience in managing social media projects from concept to execution, ensuring that deadlines are met and goals are achieved.

- Familiarity with project management tools like Trello, Asana, or Monday.com to track tasks and collaborate efficiently.

Qualifications:

- Experience: 5-7 years of experience in social media marketing, with at least 2 years in a leadership or management role.

- Certifications: Certifications in social media marketing (Hootsuite, Google Analytics, Facebook Blueprint) are a plus.