Marketing Analyst - SQL (5-7 yrs)

Job Title : Marketing Analytics | Band : C1-C2

Experience : 6-8 Years

Notice Period : Immediate to Maximum 15 Days

CTC : Competitive, depending on justified experience

Location : Gurgaon/Bengaluru (GGN/BNG)

Job Description :

We are looking for a skilled and experienced Marketing Analytics professional with expertise in the BFSI sector to join our team. The ideal candidate will have hands-on experience in marketing strategy analytics, campaign management, and data visualization, along with the ability to work independently and lead teams. This position demands a deep understanding of analytics tools like SQL, Tableau, and marketing strategies, along with strong leadership skills to manage projects and teams.

Roles and Responsibilities :

- Lead and manage analytics projects focusing on borrower/customer/marketing strategy within the BFSI (Banking, Financial Services, and Insurance) sector.

- Analyze marketing data to drive actionable insights, supporting key business decisions and strategies.

- Work directly with clients, serving in a client-facing role, and providing regular updates and recommendations.

- Independently manage and drive projects while leading a team of 4-7 analysts (for Team Lead roles).

- Collaborate with cross-functional teams and work in a fast-paced, evolving environment to meet deadlines and business requirements.

- Design and execute data models, dashboards, and reports using Tableau to visualize key marketing metrics and trends.

- Oversee campaign management analytics to optimize marketing campaigns based on performance data.

Must-Have Skills :

- Expertise in SQL for data extraction and manipulation.

- Proficiency in Tableau for creating insightful and dynamic dashboards.

- Strong background in Marketing Analytics and Campaign Management.

- Ability to work independently and lead teams of analysts.

- Excellent communication skills, particularly in client-facing interactions.

- Solid problem-solving skills, particularly in interpreting complex data and making strategic decisions.

Minimum Qualifications :

- BTech, Economics (Hons), or MBA with a focus on analytics, statistics, or a related field.

- Master's or Bachelor's degree in math, statistics, economics, computer engineering, or other analytics-related fields from top-tier universities.

- 5-12 years of experience in consulting or analytics delivery, preferably in the finance, payments, or banking domain.

-Strong analytical ability and experience in tackling complex customer challenges with actionable insights.

- Hands-on experience with analytical tools such as SQL is mandatory.

- Experience in data visualization with Tableau and the ability to interpret and present complex data effectively.

- Python knowledge is preferred but not mandatory.

Candidate Profile :

- A strong record of achievement with demonstrated success in analytics-driven roles.

- Proactive and entrepreneurial, with the ability to take ownership of projects and deliver impactful results.

- Demonstrated ability to lead teams and mentor junior analysts to deliver results.

- Ability to adapt quickly to changing business needs and work under pressure to meet deadlines.