Data Analyst - Marketing Domain (5-6 yrs)

Job Description :

Location : Bengaluru(Hybrid).

Experience Required : 5+ Years.

Employment Type : Full-time (Permanent).

About the Role :

We are seeking an experienced Adobe Analytics and Adobe Target Specialist to drive data-driven decision-making and deliver personalized experiences for our clients.

The ideal candidate will have a strong background in digital analytics, A/B testing, and campaign optimization, with expertise in the Adobe Experience Cloud suite, particularly Adobe Analytics and Adobe Target.

Key Responsibilities :

- Design, implement, and maintain analytics tracking using Adobe Analytics.

- Analyze data to generate actionable insights and create comprehensive reports/dashboards.

- Develop advanced segments, calculated metrics, and data visualizations in Adobe Workspace.

- Plan, execute, and analyze A/B and multivariate tests to optimize user experiences and conversion rates.

- Set up personalization campaigns using Adobe Target, leveraging AI-based recommendations and Auto-Target.

- Collaborate with UX/UI, marketing, and development teams to implement tests and track performance.

- Integrate Adobe Analytics and Adobe Target for unified insights and optimized user journeys.

- Work with tag management systems (e., Adobe Launch) to manage and troubleshoot analytics and testing tags.

- Provide insights and recommendations based on data trends to inform business strategies.

- Collaborate with stakeholders to align analytics and testing efforts with business objectives.

- Present findings and recommendations to clients and internal stakeholders in a clear and actionable manner.

- Partner with cross-functional teams, including marketing, engineering, and product teams, to ensure seamless execution of campaigns.

Required Skills & Qualifications :

- 5+ years of hands-on experience with Adobe Analytics and Adobe Target.

- Expertise in creating and analyzing A/B and multivariate tests.

- Proficiency in building dashboards, reports, and segments in Adobe Analytics Workspace.

- Strong knowledge of tag management tools (e., Adobe Launch, Google Tag Manager).

- Experience integrating Adobe Experience Cloud tools for enhanced functionality.

- Familiarity with scripting languages like JavaScript, HTML, or CSS for testing and tag implementation.

- Understanding of web technologies, user behavior analysis, and optimization principles.

- Strong analytical and problem-solving skills, with attention to detail.

Preferred Qualifications :

- Adobe Certified Expert in Analytics or Target.

- Experience with other Adobe Experience Cloud products (e., Adobe Campaign, Audience Manager).

- Familiarity with data visualization tools (e., Tableau, Power BI) and SQL for deeper data analysis.

Why Join Us?

- Opportunity to work with cutting-edge technologies and tools in the digital marketing space.

- Collaborate with a team of experts passionate about creating impactful user experiences.

- Competitive compensation and benefits package.

Experience : 5-6 years