Marketing Automation Specialist Pre-sales and Solution Consulting

Role Overview

We are looking for a dynamic Campaign Manager and Sales Engineer who will play a critical role in supporting our sales team with product demonstrations, technical presentations, and crafting tailored solutions for our clients. The ideal candidate will have extensive experience with marketing automation platforms similar to Experiture, strong technical acumen, and exceptional communication skills.

Key Responsibilities

Sales Engineering Support

• Product Demonstrations
• Conduct compelling and customized product demos that highlight the features and benefits of our marketing platforms.
• Tailor demonstrations to address specific client needs and pain points.
• Technical Presentations
• Prepare and deliver technical presentations to prospective clients, showcasing how our solutions meet their requirements.
• Simplify complex technical concepts for non-technical audiences.
• Solution Design
• Collaborate with the sales team to understand client requirements and propose appropriate solutions.
• Develop technical proposals and solution architectures that align with client objectives.
• Client Consultations
• Engage with clients to answer technical questions and address concerns during the sales process.
• Provide insights on best practices and how to maximize the value of our platforms.

Campaign Management

• Strategic Planning
• Develop and execute marketing campaigns across multiple channels (email, SMS, social media, web) for demonstration purposes.
• Design campaign strategies that showcase the capabilities of our platforms.
• Execution and Optimization
• Set up and manage demo campaigns, monitor their performance, and optimize for better results.
• Utilize A/B testing and analytics to refine campaign effectiveness.
• Analytics and Reporting
• Analyze campaign metrics to generate insightful reports for internal teams and clients.
• Use data to inform strategies and demonstrate ROI to clients.

Cross-Functional Collaboration

• Team Coordination
• Work closely with sales, marketing, product development, and customer success teams to ensure cohesive delivery of solutions.
• Provide feedback from client interactions to inform product improvements and updates.
• Training and Support
• Assist in onboarding new clients by providing training on platform usage and best practices.
• Offer ongoing support to ensure client success and satisfaction.

Technical Acumen and Integration

• Platform Expertise
• Maintain deep knowledge of our marketing platforms and stay updated on new features and enhancements.
• Understand how our platforms integrate with other systems via APIs.
• Problem-Solving
• Troubleshoot technical issues that may arise during demos or client engagements.
• Provide creative solutions that meet client needs within platform capabilities.

Client Relationship Management

• Relationship Building
• Establish and maintain strong relationships with clients and prospects.
• Act as a trusted advisor to clients, ensuring their needs are met and expectations exceeded.
• Customer-Centric Approach
• Demonstrate empathy and understanding of client challenges.
• Focus on delivering solutions that provide real value to clients.

Required Qualifications and Skills

Education

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Experience

• Technical Experience
• Minimum of 3-5 years of experience working with email and multichannel marketing platforms similar to Experiture (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Mailchimp).
• Proven experience in marketing automation, customer segmentation, personalization, and campaign management.
• Sales Engineering Experience
• Experience supporting sales teams with technical presentations and product demonstrations.
• Ability to design solutions that meet client requirements and articulate the value proposition effectively.
• Campaign Management
• Hands-on experience in planning, executing, and optimizing marketing campaigns across multiple channels.
• Proficiency in analytics and reporting to assess campaign performance.

Technical Skills

• Platform Proficiency
• Deep understanding of marketing automation tools and CRM systems (e.g., Salesforce, Microsoft Dynamics).
• Familiarity with API integrations and data synchronization between systems.
• Analytics Tools
• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) to track and report on campaign performance.
• Technical Acumen
• Ability to troubleshoot technical issues and understand underlying technologies.

Communication and Presentation Skills

• Excellent Communication
• Exceptional verbal and written communication skills.
• Ability to convey complex technical information clearly and concisely.
• Presentation Skills
• Skilled in creating engaging presentations and delivering them confidently to diverse audiences.
• Client Engagement
• Strong interpersonal skills with the ability to build rapport and trust with clients.

Organizational Skills

• Project Management
• Ability to manage multiple projects and client engagements simultaneously.
• Strong organizational skills and attention to detail.
• Time Management
• Proven ability to prioritize tasks effectively and meet deadlines.

Preferred Qualifications

• Certifications
• Certifications in marketing automation platforms (e.g., HubSpot Marketing Software Certification, Marketo Certified Expert).
• Sales engineering or pre-sales certifications.
• Certifications in digital marketing (e.g., Google Ads, Google Analytics).
• Industry Knowledge
• Up-to-date with the latest trends in digital marketing and marketing automation.
• Understanding of compliance regulations (e.g., GDPR, CAN-SPAM) and data privacy best practices.
• Additional Technical Skills
• Basic understanding of HTML, CSS, and email template design.
• Experience with customer journey mapping and behavioral targeting.

Personal Attributes

• Self-Motivated and Proactive
• Takes initiative to drive results and seeks opportunities for improvement.
• Team Player
• Collaborative mindset with a willingness to support colleagues and contribute to team success.
• Adaptable and Agile
• Comfortable adapting to changing client needs and evolving product features.
• Ethical and Professional
• Committed to maintaining high ethical standards and professionalism in all interactions.