Manager

The EXL Journey

We make sense of data and drive your business forward.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. Were your business evolution partnertailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Our expertise in transformation, data science, and change management helps make businesses more efficient and effective, improve customer relationships and enhance revenue growth.

At EXL, its all about outcomesyour outcomesand delivering success on your terms. Share your goals with us and togethe r, well optimize how you leverage data to drive your business forward.

Position Title

Manager, Marketing

Function

Growth Office - Marketing

Reports to

Senior Marketing Manager

Permanent/Temporary

Permanent

Span of Control

No

Location

India

Role Overview

EXL is seeking a manager to oversee and deliver omni-channel marketing campaigns supporting EXLs Demand Generation program for the Emerging business unit (BU). This individual will be responsible for managing and executing GTM strategies, promoting solutions and product launches, and delivering priority account-based marketing (ABM) programs and campaigns with a focus on the Emerging BU including industries like retail, finance, etc.

In this role, you will support demand generation strategies, evaluate the latest enterprise marketing strategies and growth technologies, experiment with and optimize different tactics, and strive to consistently meet or exceed pipeline and revenue goals.

Youre a curious problem solver who can bring big ideas to life. Youre agile and adaptable but work with precision to ensure we deliver top-notch marketing campaigns and customer experiences. If you are a revenue-centric marketer that thrives on growth and scaling a modern B2B marketing enterprise, this is the role for you.

Key Responsibilities:

• Support the Industry Marketing team in developing campaigns, programs, and tactics that align with go-to-market (GTM) strategies.
• Collaborate with Portfolio and Industry Marketing teams in developing Campaign Briefs and gathering necessary materials for submission and approval.
• Own the budget, results, and forecasting for campaigns once the Campaign Brief is approved.
• Act as a cross-functional liaison to coordinate marketing assets, including landing pages, social media posts, target audience lists, SEM/SEO ad copy, microsites, emails, and sales support materials, to execute campaigns and programs effectively.
• Oversee the end-to-end promotions of omni-channel campaigns, including webinars, and virtual events.
• Manage and optimize always-on evergreen marketing campaigns, ensuring continuous alignment with Portfolio and Industry Marketing teams.
• Monitor and report on campaign results, providing actionable recommendations for optimization based on performance data.
• Independently manage one-time projects, ad hoc business unit requests, or Account-Based Marketing (ABM) support with minimal guidance.

Education Requirements

Bachelors degree, in marketing, business, or similar

Aa

Experience

• 5+ years of lead generation campaign management, leading end-to-end initiatives across diverse and complex organizations.
• Deep understanding of sales pipeline, key drivers, and the role that marketing plays at each stage of the buyer and customer journey.
• Solid understanding of campaign performance metrics, data management practices, and key success indicators along with strong analytical skills and data-driven mindset.
• Exhibit strong project management, communication, and stakeholder management skills.
• Proficient in written, verbal, and interpersonal communication.
• Intermediate to advanced Excel skills - Comfortable with formulas and pivot tables.
• Experience with HubSpot, Salesforce, and management of tools such as Zngly is preferred.
• A solid understanding of LinkedIn and Google Ads is also preferred.
• Ability to thrive in a collaborative, fast-paced, and constantly changing environment.