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EssenceMediacom

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2.5

based on 14 Reviews

86 EssenceMediacom Jobs

Activation Director, Programmatic

EssenceMediacom Canada

2.5

based on 14 Reviews

10-17 years

Mumbai

1 vacancy

Activation Director, Programmatic

EssenceMediacom

posted 9hr ago

Job Role Insights

Fixed timing

Key skills for the job

Public Relations MS Office Business Consulting Active Directory Digital Media Brand Strategy

+ 3 more

Job Description

Description

Position at GroupM

ABOUT WPP & OPENDOOR

At WPP, we re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client s specific needs and challenges, providing easy access to the right capabilities. And that s why we ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor s values are built from Amazon s own 16 Leadership Principles , and WPP s core values of Open, Optimistic and Extraordinary. Together, when WPP s Creative Transformation meets Amazon s next-level customer centricity, our people come together to challenge and impact what s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Activation Director - Programmatic. This is a Full-time position based in Mumbai. This role plays a crucial part in supporting WPPs mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon s Cross-channel marketing & Prime Video.

Description

Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform
Review and benchmark of current services
Phased development plan for growth / success
Clear escalation process for best in class service
Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution
Act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading and Operations
Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end to end media opportunity through the company programmatic offering

What you ll bring:

Working experience in Agency, Trading Desks or Programmatic Tech Partners
Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
Knowledge of different programmatic trading models and their implications to both advertiser s inventory quality and publisher monetization strategies
Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person

Minimum qualifications:

8+ years professional experience with digital media preferably within a media agency/trading desk
Experience in Google Marketing Platform (DV360, CM, GA360).
Experience in top AdTech & MarTech platforms.
Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
Hands on experience and knowledge on programmatic platforms.
Clear thought process & strategy to build on existing businesses.
Competent in all Microsoft office software

BENEFITS OF OPENDOOR

Unparalleled Access: Gain direct experience working with one of the worlds most innovative and influential companies.
Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Employment Type: Full Time, Permanent

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