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EssenceMediacom

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2.5

based on 14 Reviews

85 EssenceMediacom Jobs

Partner - The Exchange

EssenceMediacom Canada

2.5

based on 14 Reviews

4-8 years

Mumbai

1 vacancy

Partner - The Exchange

EssenceMediacom

posted 10hr ago

Job Role Insights

Fixed timing

Key skills for the job

Data Analysis Data Analytics Automation Testing Social Media Marketing Active Directory Operational Excellence

+ 3 more

Job Description

Description

Position at Mindshare

Overview of job
Mindshare is an agency of GroupM, the world s largest media investment company and are a part of WPP . In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Trading Analytics to join our team. This is a high-impact role where you will help shape the future of media trading analytics, drive strategic insights, and deliver measurable results for the largest advertiser in India, Unilever India. As a Senior Director, you will lead data that drives decision-making, collaborate with internal and external stakeholders, and stay ahead of the ever-evolving media landscape. Your expertise will directly influence buying strategies, trading projects, and client deliverables, making you a key player in our mission to innovate and excel in media trading solutions.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Lead - Trading Analytics

Key responsibilities

As the Senior Director - Trading Analytics, you will:

Strategic Leadership

Stay ahead of the latest trends in the media landscape and their implications to inform and refine buying strategies across all media channels.
Lead the development of trading strategies that align with client goals and market opportunities.
Contribute to thought leadership by creating POVs, whitepapers, and insights on the evolving media landscape.

Data Analysis & Insights

Lead data analysis efforts to provide actionable insights and strategic input for trading projects.
Deliver high-quality client deliverables, including viewership and competition analysis, trading reports, and reviews.
Collaborate with internal teams to identify and deliver media insights that improve business outcomes for clients.

Stakeholder Management

Build and maintain strong relationships with clients, acting as a trusted advisor on media trading and analytics.
Manage stakeholders at the client media end, ensuring alignment and satisfaction.

Team Collaboration & Mentorship

Serve as the go-to expert for teams on the media landscape, providing guidance and mentorship.
Work closely with cross-functional teams to drive innovation and deliver results.

Tools & Technology

Utilize industry-leading tools and software for planning, audience research, and measurement, such as BARC, Yumi, IRS, TGI, and MAP, to develop impactful media solutions.

Key Focus Areas

Strategic Impact

Media Trading Efficiency: Track & plan improvement in inflation efficiency on TV
Market Insights: Deliver actionable insights or reports that directly influence client strategies or trading decisions.
JBP management of Trading partners: Track & recourse partner JBPs to help improve client outcomes.

Client Success

Client Deliverables: Ensure 100% on-time delivery of all client-facing reports, insights, and trading reviews.

Data & Analytics Excellence:

Tool Utilization: Achieve adoption of advanced analytics tools & automation to enhance decision-making.
Data-Driven Decisions: Demonstrate instances per quarter where data-driven insights directly lead to measurable improvements in trading outcomes.

Team Leadership & Collaboration

Cross-Functional Collaboration: Successfully lead or participate in cross-functional projects per quarter, ensuring alignment with broader organizational goals.

Financial Performance

Cost Savings: Identify recovery from long tail partners that result in cost savings annually.

Thought Leadership

Industry Contributions: Publish internal whitepapers, POVs, or case studies to position the team as a leader in trading & landscape analytics.

Operational Excellence

Process Optimization: Identify and implement process improvements to streamline trading analytics workflows.

What you ll bring:

To excel in this role, you should have:

Expertise in Media Analytics: Proficiency in industry software and tools for planning, audience research, and measurement.
Analytical Skills: Strong ability to analyze and evaluate data, with attention to detail and accuracy in output.
Stakeholder Management: Proven experience in managing client relationships and internal stakeholders effectively.
Communication & Presentation Skills: Excellent interpersonal communication and presentation skills, with the ability to influence and persuade.
Time Management: Strong organizational skills with the ability to handle multiple projects simultaneously.
Proactiveness & Innovation: A proactive mindset with a passion for innovation and problem-solving.

More about Mindshare

Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .

About India

At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

Employment Type: Full Time, Permanent

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