Brand Manager (8-17 yrs)

Brand Manager

Roles & Responsibilities:

- Develop market strategies to gain share/ develop category and achieve top and bottom-line targets for the brand

- Design effective and innovative integrated marketing campaigns across mediums

- Monitor and execute on ground activations that forms vital part of category development

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy, if required

- Works with agency partners to ensure business/ consumer understanding are inputted promptly and effective manner

- Develop, execute and monitor business plan for new product development.

- Responsible for understanding the brand penetration, and performance with the help of data.

- Identify the right opportunities.

- Possess a keen understanding of the Indian consumer and retail landscape, strong leadership skills to run projects with big autonomy, and the ambition to drive discontinuous growth.

- Liaison with cross functional teams to manage the innovation funnel

- Manage projects seamlessly which are dependent on cross functions delivery through collaboration

- Innovation mind set and agile thinking to leverage on the new age technologies

- Result oriented with strong analytical mind-set

- Ability to collate complex information, identify patterns and map opportunities

- Ability to understand a problem, structure the analysis needed to solve it and come up with innovative and insightful solutions and recommendations inform business decisions.

- Strong communication and influencing skills.