Lysto's - Brand Manager (8-10 yrs)

About Us:

- Lysto is leveling up the gaming industry by enabling "Growth for Games and Rewards for Gamers".

- Lysto enables game studio growth through playtesting, acquisition and retention tools while gamers' find opportunities to play for rewards everyday.

- If you're passionate about working at the intersection of game studios, gamers, and cutting-edge technology, Lysto is the place for you!.

Location: Bangalore.

Lysto's on a mission to dominate the B2B gaming universe, and we need a savvy Brand Manager to join our team.

Think you have what it takes to craft legendary content, drive epic lead generation, and strategize like a true marketing boss? From building our brand across digital realms to orchestrating game-changing offline events, we need someone who thrives on data-driven content marketing.

If you're a marketing wizard (with a passion for gaming), grab your controller-let's play!.

Your core audience will be:

- Game developers/ UI Developer (Smaller Studios).

- Game Success Managers (Medium to Large Studios).

- Game Marketers / Research Marketers (Medium to Large Studios).

- Everyone at Lysto and within the gaming sphere.

Key Responsibilities:

Brand Building & Content Generation:

- Develop and execute a holistic content strategy that enhances B2B brand visibility and engagement across digital platforms.

- Drive end-to-end marketing campaigns which are both feature and brand led.

- Manage content creation including blog posts, social media updates, newsletters, case studies, and whitepapers, ensuring alignment with brand messaging.

- Using AI is a big plus.

Offline Marketing & Strategic Planning :

- Lead the planning, execution, and management of offline marketing initiatives, including industry conferences, trade shows, and networking events.

- Develop and manage partnerships, sponsorships, and collaborations to enhance brand visibility and establish industry authority.

- Ensure seamless integration of offline and online marketing efforts to create a cohesive brand experience.

Data-Driven Marketing:

- Leverage analytics to track and optimize marketing campaigns, providing actionable insights to improve performance.

- Regularly report on marketing metrics, using data to inform and refine strategy.

- Analyze customer cohorts to identify patterns and opportunities for personalized marketing strategies.

Growth Marketing & Lead Generation:

- Develop and implement targeted lead generation campaigns to attract and convert high-quality leads.

- Collaborate with sales and product teams to align marketing efforts with business goals, driving customer acquisition and retention.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

- 5+ years of experience in B2B brand management, with a proven track record in both online and offline marketing, having handled marketing campaigns at scale.

- Strong background in content marketing and social media management.

- Data-driven mindset with experience in using analytics on LinkedIn, Instagram, Google, CRM tools etc to make informed marketing decisions.

- Expertise in B2B lead generation and growth marketing strategies.

- Experience in planning and executing large-scale offline events and marketing campaigns.

- Excellent project management, communication, and interpersonal skills.

Key KPI's:

Brand Awareness:

- Website traffic from targeted B2B keywords.

- Social media mentions and engagement.

- Brand mentions in industry publications.

- Impressions from marketing campaigns.

Lead Generation:

- Number of marketing qualified leads (MQLs) generated.

- Conversion rate from website forms to leads.

- Lead generation from content marketing initiatives.

- Cost per lead (CPL).

Sales Impact:

- Lead generation (CPL and CAC).

- Sales pipeline contribution from marketing campaigns.

Social/Content Engagement:

- Click-through rate on content and campaigns.

- Engagement Rate.

- Increase Followership.

EXP 8-10 years