Senior Marketing Business Analyst

Overview About Business Unit: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. Working within Epsilon s People Cloud Customer platform, the Senior Marketing Business Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables, with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports. Responsibilities What you ll do as a CRM Senior Marketing Business Analyst: Create campaign business requirement documents based on client discovery/ intake Follow SDLC to build multi-channel marketing campaigns - create functional specs, build complex campaign flowcharts/ workflows, conduct unit/ end to end testing and deployment of the campaigns Build waterfall and ad-hoc reports based on business requirements Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns Ability to have effective client meetings, understand deliverables, and drive successful outcomes Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation Qualifications 5+ years of relevant experience Understanding of CRM solutions, marketing concepts and marketing channels like direct mail, email, mobile, etc. Experience in the execution of high-complexity, multi-channel marketing programs across multiple domains/ industries like healthcare, retail, banking financial services etc. Hands-on working experience on marketing automation tools like Salesforce Marketing Cloud (SFMC) or HCL UNICA Campaign or Adobe Campaign Good at understanding, analyzing, and interpreting campaign data output Experience translating business campaign strategy into business requirement document functional specifications, creating and executing test plans Good understanding of data warehouse and data mart concepts Expert SQL skills and ability to write queries for data manipulation Ability to write HTML and JavaScript (preferred) Detail-oriented, ability to multi-task, prioritize and quickly change priorities Organizational and interpersonal skills Good time management Excellent written and verbal communication skills Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.