Business Marketing Analyst Interview Questions and Answers

Quantitative market research involves collecting and analyzing numerical data to understand market trends and consumer behavior.

• Involves collecting numerical data through surveys, questionnaires, and data analysis

• Focuses on statistical analysis to draw conclusions and make informed decisions

• Helps in measuring market size, identifying target demographics, and evaluating marketing strategies

• Examples include conducting online surveys to gather customer feedback and analyzing sal...read more

Brand health can be measured through various metrics such as brand awareness, brand perception, brand loyalty, and brand equity.

• Conducting brand awareness surveys to measure the level of recognition and recall among target audience.

• Analyzing social media engagement and sentiment to gauge brand perception.

• Tracking customer retention rates and repeat purchase behavior to assess brand loyalty.

• Calculating brand equity through financial metrics like revenue and market share.

• Compar...read more