Marketing Manager/Marketing Executive

Role & responsibilities

Planning, developing and directing marketing efforts for all Impresario brands to reach vital customer segments

for respective brands.

Marketing and Communication:-

Implement, monitor, and evaluate marketing communication strategy, including advertisements, promotions and

public relations to support the marketing objectives and maximize positive exposure in local markets.

Event Calendar:

• Plan, execute and maintain local marketing/event calendars and promotional strategies to

meet organizational objectives .i.e., responsible for executing and achieving targets for all

initiatives decided by the organization. Work on the 30-60-90 days plan and send in the timely

plans and reports.

• Effectively implement all activation's in the territory with operations team and vendors.

Public Relations:

• Coordinate with Internal PR team and the local PR agency to amplify marketing efforts and

ensure maximum press coverage.

• Copywriting and Designing:
• Create briefs for copywriters and designers and coordinate execution.
• As custodian of the brands ensure that the all communication material used across all

advertising, promotions, marketing, social media presence stays true to the essence of the

brand.

Social Media:

• Coordinate with the Social Media team to ensure that all campaigns are effectively promoted

and tracked.

• Research and competition analysis:
• Conducting online and on ground research to better understand consumer habits. Competition

tracking and price analysis. Positioning our offerings/brand basis consumer and competition

understanding.

• Collaborations and tie-ups:
• Tie-up and collaborate with like minded brands, communities, events. Tie-ups with shows,

movies and influence for pop culture placements.

• Crisis management:
• Support marketing director to manage crisis management and local media relations.

New Outlet Launches and growth of existing outlets:

• Strategic and create the launch plan for new outlets and sustenance plans for older outlets in

coordination with culture and creative teams.

• Coordinate with PR Agency to achieve frequent, timely and positive media coverage.
• Oversee all launch efforts and track results.

Revenue:

• Responsible for local marketing budget and ROI
• Help monitor sales and increase sales through various customer engaging campaigns
• Negotiate commercial proposals to guarantee that gross margins meet business needs.

Workspace :

• Create and execute Work Space related campaigns and evolve Socials presence in the Startup

Ecosystem

• Participate in the conceptualization and organization of primary and secondary tent pole and new

events/ properties to be rolled, together with Culture Team, Unit Managers (operation team) and Digital Marketing

Reports:

• Regular event reports
• Monthly Marketing report with achievements on the above KRAs.
• 30-60-90 days plan.

Preferred candidate profile

• Knowledge of business
• Customer focus
• Teamwork
• Communication skills
• Problem solving and decision making
• Adaptability

Perks and benefits

As per Company Norms

( Interested Candidates share cv on 9355989169 , 78386 52810)