Marketing Executive

We have an immediate requirement for a Marketing Executive at our Bangalore location. The ideal candidate should have hands-on experience in both ATL (Above The Line) and BTL (Below The Line) marketing activities.

Key Responsibilities:
Develop and execute ATL and BTL marketing strategies to boost brand visibility and reach.
Plan and implement marketing campaigns, including OOH, digital ads, events, and activations.
Coordinate with vendors for branding and promotional materials.
Track campaign performance and generate insights for optimization.
Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Required Skills and Experience:

Experience: Minimum 1 year in ATL and BTL marketing.
Skills: Strong organizational, communication, and negotiation skills.
Industry Preference: Prior experience in retail, FMCG, or relevant sectors will be an advantage.