Ecommerce/D2C Marketing Manager

Role & responsibilities

• Ecommerce Marketing Strategy: Develop and implement comprehensive ecommerce marketing strategies aligned with the brand's overall goals.
• D2C Channel Expertise: Demonstrate a deep understanding of D2C marketing principles and best practices.
• AI Integration: Leverage AI tools and technologies to optimize marketing campaigns and enhance efficiency.
• Channel Management: Manage and optimize online marketplaces (e.g., Amazon, Flipkart, Nykaa) to maximize brand visibility and sales.
• Content Creation: Develop engaging and persuasive content (product descriptions, landing pages, social media posts) for the ecommerce platform.
• SEO/SEM Optimization: Implement SEO and SEM strategies to improve organic and paid search visibility.
• Data Analysis: Utilize data analytics tools to track performance, measure ROI, and identify optimization opportunities.
• Cross-Functional Collaboration: Work closely with cross-functional teams (e.g., product development, sales, customer service) to ensure seamless execution of marketing initiatives.

Preferred candidate profile

• Ecommerce Marketing: Proven experience in managing ecommerce marketing campaigns for beauty and personal care brands.
• D2C Marketing: Strong understanding of D2C marketing principles and their application in the beauty industry.
• AI Proficiency: Familiarity with AI tools and their application in marketing (e.g., predictive analytics, personalized marketing).
• Digital Marketing: Expertise in digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
• Data Analysis: Proficiency in data analytics tools (e.g., Google Analytics, SQL) to measure campaign performance.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Creativity: Strong creative thinking skills to develop innovative marketing campaigns.
• Communication: Excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams.

Perks and benefits