Manager - Marketing - eCommerce (3-7 yrs)

- Develop and execute comprehensive e-commerce marketing strategies to drive online sales and increase brand visibility.

- Manage and optimize digital marketing campaigns across various channels, including SEO, SEM, email marketing, and social media.

- Analyze e-commerce performance metrics to identify trends, opportunities, and areas for improvement.

- Collaborate with cross-functional teams, including sales, design, and product management, to align marketing efforts with business goals.

- Oversee the creation of engaging content and promotional materials to enhance the online shopping experience.

- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed to achieve targets.

Skills & Technologies :

- Proficiency in SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

- Experience with Google Analytics and other analytics tools

- Knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce)

- Expertise in email marketing tools (e.g., Mailchimp, Klaviyo)

- Strong understanding of social media marketing and paid advertising (e.g., Facebook Ads, Google Ads)

- Ability to analyze data and generate actionable insights

- Excellent project management and organizational skills

- Strong communication and interpersonal skills

Preferred Qualifications :

- Proven track record in managing successful e-commerce marketing campaigns

- Ability to work in a fast-paced environment and manage multiple projects simultaneously