Assistant General Manager - Marketing

Responsibilities

• Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
• Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
• Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
• To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget.
• P&L Management including Media plan, BTL Plan (consumer experience to grow) and Trade plan
• Develops annual plans and budgets for the brand.
• Keeps track of all brand related expenditures vis-à-vis budgets.
• Provide strategic guidance to brand managers to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
• Coordinates with internal & external media agencies for implementation of the Brands strategy.
• Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
• Ensures that the brand focus is maintained through media & PR activities.
• Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.
• Tactical communication (Consumer offer film) development
• Develops systems within brand teams which facilitates better MIS and synergy of operations
• Assists in developing market entry strategy for previously untapped geographies based on market intelligence
• Undertakes all market research for obtaining feedback on various aspects of the brand
• Monitors and tracks of performance of brand based on specified criteria.
• Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.
• Monitoring and analysing the Retail Audit for planning.
• Ensures that the top-line & bottom-line objectives of the brand are strictly met.
• Develops various schemes incentive / discount to increase the contribution of the brand.
• Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions
• Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis
• Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team