Marketing Manager - Cardiac Therapy

Job Objective

Manage portfolio’s performance by leveraging strategic marketing skill, stakeholder management abilities and management expertise to mobilize team to manage product life-cycle 

Major Job Responsibility 

Strategic Planning and Budgeting 

• Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies. Leverage agency reports, sales force feedback, KoL insights, industry meets and own research.

• Ensure percolation of market insights to the team and provide strategic directive as needed

• Present annual market share forecasts to HoD in order to establish annual targets

• Review and approve team’s budget estimates. Collate with own spends to propose annual budget.

• Monitor all activities and spends of the team through the course of the year.

• Lead strategic life-cycle management by identifying new initiatives and leveraging KoL relations to see them to fruition

Brand Planning and Execution

• Approve annual brand plan for teams’ brands. Ensure STP ties in with market realities 

• Review activity-wise brand plans prepared by team. Suggest and ensure incorporation of changes

• Review and finalize marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) prepared by the team. Provide relevant directives to ensure functionality and quality

• Allocate special programs, events and courses to the team as per work-load and expertise. Review calendar and content for the same.

• Ensure effective on-ground and as-per-plan implementation of brand plans by the sales force. Provide training where needed

• Review and finalize incentive plan and motivational drives for sales force

• Review execution updates from the team at monthly review. Evaluate variation from budget/ plan and discuss resources.

• Review and analyse monthly sales data in order to prepare action plans to meet deficits

• Identify gaps in the current product portfolio. Research and recommend new product introductions (move to strategy)

• Allocate new product initiative to self/ team based on expertise and availability 

• Review recommended product pricing and qualify

Sales Support

• Coordinate with the training team to ensure effective TNI for sales force. Support delivery of training modules as needed (review for market relevance)

• Ensure field force motivation and effectiveness. Leverage all available platforms (sms, app, email, call, etc.) and data sources (tracker, SFA reports, etc.) 

• Track field visits and budget spends of sales force (on SAP) in order to:

• Identify deviations from plan/budget and follow up with salesman/team to realign

• Allocate tasks and ensure effective management of cycle meetings. 

Customer Relationship Management  

• Develop meaningful customer connect in keeping with strategy and portfolio. Leverage the same in order to deliver value and advantage to the organisation

• Engage critical KoLs who can influence business growth

• Review campaign feedback in order to revise strategies 

• Oversee the end to end delivery of all initiatives and programs

Vendor Management

• Review/recommend new vendors (scientific and material). Negotiate terms and ensure the vendor registration process is completed. 

• Approve disbursal of payments to vendors