Brand Manager

Role & responsibilities

As Brand Manager, the incumbent:

• Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.
• Assists in developing and executes the marketing & branding strategy to improve market share and reach.
• Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
• Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
• Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.
• Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

Preferred candidate profile

• 2-3 years of experience in Beauty and Personal care brand marketing
• Post Graduate Diploma in Marketing, MBA in Marketing, or equivalent qualification.

Perks and benefits