Senior Analyst Resource

The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high-quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus.

Senior Analyst Role and responsibilities:

• 2-3 years Digital analytics implementation experience with Google Analytics Implementation.
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Experience defining analytics tracking requirements, and guiding developers through implementation of those requirements
• Expertise in Google Analytics 4 Tag implementation using GTM or similar tools like Ensighten, Tealium Etc.
• Experience defining and configuring tracking rules, triggers, tags within the tag management tool
• Strong analytical, quantitative and problem solving skills
• Perform metrics implementation tests and ensure that global standards are being utilized
• experience with GTM debug view and any debugger tool.
• Understanding of GTM/ GA4 architecture & functioning
• Ability to translate business requirements into solutions
• Create Test Cases for Google Analytics implementation and performing tests/tag audit in UAT/PROD
• Providing Post Implementation support to business users
• Writing Technical specifications for new Implementations
• Ability to create Exploration reports/ segments/ Custom Dimensions & metrics in GA4

Technical and Functional Skills:

• Mobile app tagging and tracking experience with Google Analytics firebase
• Strong service orientation, with a proven track record of working with multiple internal and external stakeholders
• Ability to effectively manage multiple work assignments while being able to shift priorities
• Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
• Excellent verbal and written communication skills Design and develop reports by using tableau/Google Data Studio or Excel dashboards as per business requirements
• Exposure to Google Big Query Platform